How to work with emotional clients

Homebuying and selling is an emotional process. Those involved have a lot at stake, and as a result are concerned about every minor detail along the way. Therefore, the agents tasked with helping them have to able to manage their fears and hopes and make sure that everything goes as smoothly as possible.
Homebuying and selling is an emotional process. Those involved have a lot at stake, and as a result are concerned about every minor detail along the way. Therefore, the agents tasked with helping them have to able to manage their fears and hopes and make sure that everything goes as smoothly as possible. [More]


Mobile technology is critical to Realtor success

Real estate professionals have a wide range of tools and resources available to them on a daily basis. Thanks to new technology and emerging trends, there are increasingly exciting ways to help clients buy and sell properties. In today's market, more real estate agents are turning to one specific segment of technology: mobile devices.
Real estate professionals have a wide range of tools and resources available to them on a daily basis. Thanks to new technology and emerging trends, there are increasingly exciting ways to help clients buy and sell properties. In today's market, more real estate agents are turning to one specific segment of technology: mobile devices. [More]


How to overcome shyness and excel on camera

Real estate agents have a wide range of potential marketing strategies available to them. There is the blog, emails, newsletters, postcards and many more. However, one such method - the video - can provide a great benefit to professionals, all at a low cost. In fact, turning to videos as a way to connect with clients is a smart choice.
Real estate agents have a wide range of potential marketing strategies available to them. There is the blog, emails, newsletters, postcards and many more. However, one such method - the video - can provide a great benefit to professionals, all at a low cost. In fact, turning to videos as a way to connect with clients is a smart choice. [More]


How to attract clients in a real estate business

The real estate industry can be a valuable ally and a serious foe - and it seems that it switches back and forth without any notice at all. For the professionals who are a part of this industry, finding clients and ensuring that their business can survive - and thrive - in the ups and downs is a priority. In order to do that, it all comes down to attracting clients on a regular basis. [More]


Residential sales, values surge across US

The past few months may not have been exceptionally enjoyable for real estate agents across the country. Conditions during the winter were tough, with few buyers entering the market and little interest among existing homeowners to sell. However, these conditions have started to reverse, and recent statistics are positive.
The past few months may not have been exceptionally enjoyable for real estate agents across the country. Conditions during the winter were tough, with few buyers entering the market and little interest among existing homeowners to sell. However, these conditions have started to reverse, and recent statistics are positive. [More]


How Facebook can help sell real estate

Social media can be a fantastic way for real estate agents to market their properties. On sites such as Facebook, Twitter and LinkedIn, there are a high number of people and ample opportunities to connect with potential clients. However, the problem remains: there is too much promotional material on social media. As a result, real estate agents today must find a way to stand out from the crowd and not have their listings get tossed aside as just another sales pitch. [More]


How to make a great real estate newsletter

The real estate newsletter can be the perfect compliment to a professional marketing strategy, or it can be a waste of time and filler for the recycling bin. The difference comes down to the content, and the best real estate agents know how to make a newsletter that provides immense value to its readers.
The real estate newsletter can be the perfect compliment to a professional marketing strategy, or it can be a waste of time and filler for the recycling bin. The difference comes down to the content, and the best real estate agents know how to make a newsletter that provides immense value to its readers. [More]


Existing-home sales, prices surge in May

This year hasn't been great for homebuyers and sellers - and, by extension, the real estate professionals tasked with helping them. However, conditions have slowly begun to improve across the country, and this past month has been no exception. According to the National Association of Realtors, existing-home sales experienced a sharp uptick in May, helped along by rising inventory and other related factors. [More]


How LinkedIn can provide value for real estate professionals

People care about their social media accounts, for better or for worse. In a corporate atmosphere, a page can be a great way to connect with other people and improve the bottom line, but it can also prove to be a distraction and a time-waster. Therefore, the best professionals know how to balance the pros and cons of social media.
People care about their social media accounts, for better or for worse. In a corporate atmosphere, a page can be a great way to connect with other people and improve the bottom line, but it can also prove to be a distraction and a time-waster. Therefore, the best professionals know how to balance the pros and cons of social media. [More]


Take advantage of QR codes for real estate

Today's housing market is full of new trends, shifting consumer preferences and interesting technology. While some real estate agents may not be up-to-speed on all the new trends in the industry, one could have a significant benefit for professionals: the QR code.
Today's housing market is full of new trends, shifting consumer preferences and interesting technology. While some real estate agents may not be up-to-speed on all the new trends in the industry, one could have a significant benefit for professionals: the QR code. [More]