Why first impressions make a difference in real estate

One of the driving forces behind the real estate industry is the first impression. This includes when a potential client meets their agent for the first time, and it includes when they go see a listing. If either of these moments miss the mark, the client could turn around and walk away.
One of the driving forces behind the real estate industry is the first impression. This includes when a potential client meets their agent for the first time, and it includes when they go see a listing. If either of these moments miss the mark, the client could turn around and walk away. [More]


How a video can get that home sold

When it comes to selling real estate, there are a number of strategies employed by real estate agents. They can rely on the open house, social media or word of mouth, just to name a few. While these are some of the popular options, not all professionals are taking advantage of another key method: the video.
When it comes to selling real estate, there are a number of strategies employed by real estate agents. They can rely on the open house, social media or word of mouth, just to name a few. While these are some of the popular options, not all professionals are taking advantage of another key method: the video. [More]


How agents can bring in the perfect type of client

Working in the real estate industry means professionals get to interact with all sorts of people. While this is a fantastic way to meet potential clients, not everybody is the right fit for each agent. For example, having a specialty in foreclosed houses may not be a good thing for a move-up buyer, or knowing all there is to know about high-end real estate isn't ideal for first-timers. [More]


How today's home sellers can market their homes

What it takes to get a home sold changes on a fairly regular basis. For example, what worked only a couple of years ago may not be the right strategy given today's housing market, and home sellers who are out of touch may not know what needs to be done. Thankfully, this is where their real estate agents come into play.
What it takes to get a home sold changes on a fairly regular basis. For example, what worked only a couple of years ago may not be the right strategy given today's housing market, and home sellers who are out of touch may not know what needs to be done. Thankfully, this is where their real estate agents come into play. [More]


The do's and don'ts of quality listings

While there are many parts of the home selling process that can make or break the deal, one - the listing - wields a significant amount of influence over the rest. The description of the property, including the photo, will often dictate whether or not the buyer moves forward with the transaction, and a wrong word or omission can send them running in the other direction.
While there are many parts of the home selling process that can make or break the deal, one - the listing - wields a significant amount of influence over the rest. The description of the property, including the photo, will often dictate whether or not the buyer moves forward with the transaction, and a wrong word or omission can send them running in the other direction. [More]


How to get creative when generating leads

Lead generation is an incredibly important part of the real estate industry, but it isn't exactly the most exciting. Few people enjoy chasing down potential clients, but a dedication to this aspect of the business can have fantastic results on the bottom line. Therefore, agents should always be on the lookout for methods to improve lead generation in a way that isn't tedious.
Lead generation is an incredibly important part of the real estate industry, but it isn't exactly the most exciting. Few people enjoy chasing down potential clients, but a dedication to this aspect of the business can have fantastic results on the bottom line. Therefore, agents should always be on the lookout for methods to improve lead generation in a way that isn't tedious. [More]


How to take fantastic real estate photos

Creating an effective marketing strategy can be challenging for a real estate agent, but one key element that has to be on point is the images. In fact, strong photos of a property can make the difference between a speedy sale and languishing on the market - so all professionals have to be invested in upgrading this aspect of their business.
Creating an effective marketing strategy can be challenging for a real estate agent, but one key element that has to be on point is the images. In fact, strong photos of a property can make the difference between a speedy sale and languishing on the market - so all professionals have to be invested in upgrading this aspect of their business. [More]


Mobile devices, social media vital for homebuying process

The homebuying process can be long, complicated and stressful for those involved. Today's real estate agents have to be able to help their clients navigate this tricky world, and that can mean learning the common ways potential homebuyers find properties. In fact, one of the most popular real estate shopping methods involves mobile technology.
The homebuying process can be long, complicated and stressful for those involved. Today's real estate agents have to be able to help their clients navigate this tricky world, and that can mean learning the common ways potential homebuyers find properties. In fact, one of the most popular real estate shopping methods involves mobile technology. [More]


Mobile devices become integral part of real estate

The real estate industry is constantly shifting, with new devices, gadgets, tools and statistics emerging on a regular basis. For the professionals who have to navigate this climate on a daily basis, it can be challenging to stay up-to-date with these trends.
The real estate industry is constantly shifting, with new devices, gadgets, tools and statistics emerging on a regular basis. For the professionals who have to navigate this climate on a daily basis, it can be challenging to stay up-to-date with these trends. [More]


Real estate drone use hits roadblock

Over the years, the real estate industry has turned to new and creative ways to photograph listings and neighborhoods. Naturally, the business lends itself to imagery, as a great snapshot of a home can be the difference between a quick sale and stalling on the market. Recently, a new trend has been drones - as these unmanned aerial vehicles provide a fantastic viewpoint for filming and photographing real estate. [More]