New housing trend sending waves through advertising world

A new trend is resulting in a growing number of underwater households using their property as advertising billboards, Reuters reports.

A new trend is resulting in a growing number of underwater households using their property as advertising billboards, Reuters reports.

The news source recently came across one particular household in a suburb of Los Angeles who had capitalized on the new advertising scheme to help pay their monthly mortgage payments.

The family reveled that by working directly with the marketing company Brainiacs from Mars, their $2,000 monthly payment is nearly completely covered. In an interview with Reuters, Brainiacs from Mars CEO Romeo Mendoza said his ultimate goal is to convert 1,000 home across the country into advertising billboards.

To date, Mendoza says that he has received roughly 38,000 applicants, but says he is reserving the advertisements for deserving households who are in need, rather than capitalize on those with the busiest street and foot traffic.  

However, there are some issues with Mendoza's advertising scheme. According to Reuters, this primarily includes local zoning laws, which can vary in different areas and prevent a households from making major alterations to their home's exterior appearance.

The largest share of applicants are from California, Nevada and Florida - three states who have had a large number of foreclosed houses in recent years.



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