With more young Americans going to college than ever, a growing number of them are pursuing housing options off campus. As a result, the National Apartment Association released a survey indicating what these students, and their parents, look for when it comes to homes.
"The results of this survey provide some of the most compelling data we've ever seen regarding the student housing apartment industry," said J Turner Research president Joseph Batdorf, according to the news source. "Clearly the power of referral is driving leasing decisions in student housing, and student housing professionals can certainly benefit by proactively delivering the amenities and customer service levels that translate to community recommendations."
At the top of the list, real estate data shows that 47 percent of students claim the cost of living is the most important factor when determining where they want to live, while parents claim safety is a priority.
Meanwhile, one of the most important apartment amenities student are interested in are unshared bedrooms and bathrooms. According to the survey, this is important to 40 percent of students and 62 percent of parents.