Real estate branding tips: Improve sales, increase revenue

How can a real estate agent get a home to sell? With the advent of social media and the prevalence of all sorts of technological tricks, every realtor looking to get started in the business should capitalize on photography and data to sell fast.

How can a real estate agent get a home to sell? First off, a great personality and professional brand will attract customers and help boost sales. With the advent of social media and the prevalence of all sorts of technological tricks, every person looking to get started in the business should capitalize on photography and data to sell fast.

Having the best information - from the most up-to-date property data and records to providing comprehensive photos - and superb real estate savvy for each client will set an agent apart from the rest. 

The photos sell the home
Similar to the way curb appeal is a boost to a home's value, photos act in the same capacity for real estate agents. Each image has the ability to capture a buyer's attention and draw them in, leading to possible showing opportunities and better odds of a sale. Therefore, it is up to the professional to do their homework and provide great photos for each listing. Tie this into the overall brand, and use the social media and Internet tools available to excel in real estate. 

Few buyers want to see a misleading or vague image online, and the better the photo the more attractive a home appears. Due to this, make sure to pick out the best features of a property, but don't misrepresent the home in any way. Don't attempt to change the elements of any foreclosed houses or other bank owned properties, and use photography as an advantage.

Plan for an attractive picture
The weather makes a big difference, according to Richmond American Homes. It can be hard to highlight the attractiveness of a property covered in snow, so try to photograph in favorable seasons, like the Spring. Even if a home might not be listed for several more months, use the great weather to take some awesome photos, unless major renovations are expected in the near future. 

In addition, home staging isn't just for the showing. Never take a photo of a cluttered, messy room - instead, prepare the area in order to get it looking brand new again. The goal is always to make the space look as if the new buyer could move right in, and hide any evidence of the current residents. 

Think like a professional photographer, as well. Several professionals also offer unique advice to help, according to Meg Herbert, contributor for Inman News.

For example, Nate Ellis, director of education and training at the Contra Costa Association of Realtors, recommended framing a photo in an interesting way to best appeal to prospective buyers. Use the tools available - pricey digital cameras work great - but most phones have the capabilities to capture beautiful photos.

Turn the resources into a quality brand
If a Realtor can provide the best tools and services for their clients, their professional brand and reputation will improve. Access to real estate records and other data can give any agent the upper hand, and Courthouse Retrieval System makes this simple and easy.

What the real estate agent does on a daily basis is a big part of their brand, according to Realtor.com. Motivational speaker Chris Baréz-Brown provided some branding advice for the website, something many professionals could benefit from. Moreover, a real estate brand deals with clarity. It needs to be consistent and clear, and the Realtor cannot waver from their actions.

Great professional services tie into this, such as phenomenal photography. An agent can become a respected professional by constantly giving the best services around, and making each home sale an in-depth experience. Get the best knowledge from property data, and provide that information to each client.

Baréz-Brown added that their success is more important than the realtors, and focusing on their needs will improve the brand and increase sales in the future.



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