Social media isn't just for teenagers. Professionals involved in real estate - from Realtors to investors and home appraisers - can benefit from signing up for a few key sites and integrating a social media marketing strategy into the business.
This form of marketing might appear to be better suited for other industries, but that isn't necessarily the case. In fact, real estate can see a lot of positives emerge when social media is more widely used, and diving in isn't something that should be done tentatively. Instead, a real estate agent should commit fully to enjoy the most rewards possible from social media.
Perks of social media
Real estate should go hand in hand with social media. Overall, being able to share knowledge and connect with others quickly can improve business, and conversing about the latest property data and mortgage records has never been easier than with sites like Twitter and Facebook.
Moreover, social media has the ability to build trust, according to SocialMediaToday. The home buying and selling process is a scary time for the people involved, and a compassionate Realtor is one that has the ability to connect on a personal level with his or her clients.
Social media can help with this by providing the opportunity to talk outside of a strictly professional setting. Trust is built with openness and honesty, and having an active online presence may be able to shed light on who the Realtor is behind the scenes. The more people know, the easier it is to build trust, the website noted.
In addition, social media is a fantastic method for a Realtor to showcase intimate knowledge about the industry. Courthouse Retrieval System has the means to provide easy-to-access real estate records and property tax records, among many other items, and that can provide an agent with the edge needed to build a successful business.
While selling a home is often the end goal, it doesn't have to be the last time an agent communicates with a client, according to SocialMediaToday. In fact, using social media to provide design tips and other creative content may help get future recommendations, and bring people back when it is time to look for a new home.
Social media sites to pay attention to
Wanting to use social media is a great first step, but picking the right sites to use might be challenging. Some are better for a Realtor, and more clients are interested in graphics and video.
Therefore, YouTube is a good starting point, according to communications agency Proper Propaganda. Creating and sharing videos is easy on this site, and interactive content about homes and trends can set a Realtor apart from the pack.
What's there to do when a video is created? A real estate agent should share it, for starters. Facebook and Twitter are the standbys, and for good reason. These sites are ideal for reaching a large audience, and each one offers the ability to add a link to other creative content.
Overall, a Realtor should remember to blog about the profession, Proper Propaganda noted. An active online presence will keep potential clients interested, and raise an agent's awareness. Hopefully, the end result will be more business.