The best real estate websites can provide quality information and unique resources for potential clients, as well as attract people to a specific Realtor.
If a real estate agent has an ideal website, odds are they will be able to perform better than any of their peers who are lacking a similar product. Just like a professional having an in-depth knowledge of property data and real estate records, a website should have the best information as well.
Start with a design
Naturally, the first place to start is with layout and design. This is a good first step before adding any content, because it can help a Realtor determine the overall look and functionality of their site.
In general, there are roughly two categories for a theme - traditional, or modern and contemporary, according to Smashing Magazine. In one sense, a good Realtor wants to illustrate that they are dependent and understand the profession well. That is where a traditional theme comes in to play, and it can convey that message.
On the other hand, a modern theme might also show that the agent is hip to certain trends and knows what's currently popular in the market. Choosing one or the other can come down to what sort of client is being targeted. In addition, a site could be text-heavy, or image-heavy, Smashing Magazine noted. Going with more images is typically better, since real estate is dominated by visuals. That way, clients could view homes without actually going to them.
Both a website and a Realtor should have the best information. Courthouse Retrieval System can provide that, through items such as mortgage records, and a successful agent is a smart one.
How to add great content
Once a design is chosen, the next step is filling in the content. Photography should be a Realtor's focal point, so the site should reflect that, according to Breezy Hill Marketing. A lot of buyer research is done via the Internet, and the website might help with that.
More great features include links to an agent's social media sites, and comprehensive search buttons that allow for the site to be divided into towns, followed by neighborhoods. It may help a Realtor to put themselves in the client's shoes, in order to figure out what features would be most useful.
A blog is another fantastic tool for a real estate website, Breezy Hill Marketing noted. On it, the agent can share tips about the home buying and selling process, and offer advice for clients. Doing this might help keep people coming back for more.