Thanks to the Internet, more real estate professionals have access to exciting and innovating tools - both for marketing real estate and reaching out to fellow colleagues and clients. The more engaged and active agents are in this process, the likelier they are to succeed in the field.
In fact, real estate is heavily dependent on technology. New apps and devices are gaining prominence each day, which might soon be able to provide professionals with data on foreclosed houses, short sales, or other types of transactions, among many more unique benefits.
New technology is affecting marketing
Very few industries are adapting as fast as technology, and many real estate agents remember when pagers were on the cutting-edge of new devices, according to Real Estate Marketing Blog. Although those devices were quickly replaced, the core concept remains the same - accessibility. Most marketing devices today have a similar goal, which is to bring Realtors the most accurate and up-to-date information, as well as provide an avenue to stay in touch with others in the profession.
One recent trend that is gaining ground is the desire to utilize "location-based" applications, the news source reported. What that means is most buyers want to use their mobile devices to find properties in a specific area, typically by syncing with the GPS feature on a smartphone. Retail stores are starting to use this by skipping a step and just sending relevant data directly to the client. More real estate agents might do the same thing - having users sign up for access and then emailing or texting marketing notifications.
Additionally, real estate marketing could head in that direction with an added dependence on automation, allowing Realtors to use their mobile devices to easily market to a certain demographic. Any agent could also use accurate, in-depth property data, mortgage records and more from Courthouse Retrieval System to better help clients. Doing this might assist a Realtor in completing a transaction and give them an upper-hand in the business.
Interesting, innovative applications
New products are constantly hitting the market, and a portion of real estate agents that might have been previously under-appreciated recently received a boost - lefties. One software provider, Wise Agent, released a change to its management application designed to be easier for left-handed people to use, according to Inman News. The change is relatively simple - checkboxes are moved from the right side over to the left - but the little switch instantly makes the device easier for many people.
Another new application is called BlueQub, from real estate technology firm Blueroof360. Tom Flanagan, contributor for Inman News, recently explained how the app benefits real estate professionals. Described as a multi-purposed, highly versatile tool that could be used by both Realtors and clients, it has lead and contact management, search features and mapping, among other uses.
Devices such as this might be able to help real estate agents, appraisers and investors access real estate records and other property data, which in the end would help clients.
Professionals should avoid typos
Real estate agents that use mobile devices should make sure that each communication - via email or text - looks neat and professional. Many people have a tendency to send shorthand messages, or commit a wide range of typos.
That does make a difference, according to Laura Monroe, contributor for Inman News. Instead of Realtors accepting any mistakes, each text should be considered a professional business transaction. Sloppy typing might lead a client or partner to think about what else could be wrong, and that isn't a good thing.
In addition, greetings should be customized and polite. Too many people tend to come across as rude, cutting right to the chase. An agent could set themselves apart by taking the time to be professional.