Communication is one of the most important aspects of real estate. From agents and investors to home appraisers and financial institutions, the art of discussion, conversation and information sharing is critical for success.
For example, selling foreclosed houses could be a simpler process with better communication between the seller, buyer and the bank. The same goes for any type of transaction, and one way barriers are knocked down is via the Internet and social media. These tools are highly useful within real estate, and professionals are finding great ways to take advantage of technology.
Overcoming traditional obstacles
Real estate is complex. There are a number of communication problems facing the industry, and the best Realtors find ways to talk to one another - and the clients - effectively.
In order to fix problems, they first need to be identified, according to Todd Mobraten, contributor for Inman News. Then, those involved should take steps to rectify any concerns. Gaps often pop up anytime. Staying connected is key, and social media sites such as Facebook, Twitter and Instagram provide useful methods for obtaining this goal. Some companies use full-time staff to manage client relations, but that could be costly. Instead, technology exists to make the process easier.
Jesse Zagorsky, a San Diego-based agent, explained to Inman News about how instant information helps real estate transactions, and why dedicated staff might not be a viable solution.
"Having constant updates is not just a luxury, it is a necessity," Zagorsky told the news source. "I now use technology to bridge the gap between myself, my clients and all other parties to keep everyone apprised of a transaction's status. Having a full-time employee for this simply is not practical, and this strategy still doesn't provide customers with access to the immediate insight they want. It also doesn't stop agents from receiving constant phone calls with questions and confusion about what to do next."
Instead, real estate professionals could turn to social media to help with communication. Additionally, information from Courthouse Retrieval System could be highly useful. For instance, property data, mortgage records and other real estate records could help improve client relations.
How social media improves real estate
Creative and successful strategies to use social media are quickly becoming great ways to boost real estate. There are many techniques, from lead generation to sales and branding, according to Mashable.
Moreover, social media could draw in more buyers and sellers, the news source noted. Facebook is a perfect tool for professionals to advertise home listings or other services, as well as offer links to other sites. A personalized Twitter account may be designed to post new listings, providing an easy way for potential clients to follow local properties.
Social media also grants an opportunity for those in real estate to demonstrate their industry knowledge. Any specific medium could be used to share news, knowledge and updates, recommended Mashable. The more personal and engaging the posts are, the more attractive they could be to users. This technology provides real estate agents chances to connect with clients on a more intimate level, and show why they're the best in the business.