Social media is a fantastic tool for real estate. These websites can become cost-effective, easy-to-use strategies for generating leads, turning a profit and hanging on to existing customers.
One of the biggest social media sites out there is Facebook. With one of the biggest followings on the web, this tool might be an ideal marketing method for any budding Realtor. Social media can attract new clients to many different types of properties, including foreclosed houses and rental homes.
Facebook is also versatile. The site has the ability to be shaped into whatever the real estate agent wants it to be, and there are several great marketing tactics out there, waiting to help any professional generate more leads.
Turn Facebook into a photo contest
Social media is useful because of its reach. With millions of users across multiple platforms, one real estate agent has the potential to reach more clients than nearly any other method.
For example, Dream Town Realty is a recent winner of a weekly Inman News Twitter competition, and one marketing tactic it used was a Facebook photo contest, according to Inman News. All the company did was put out a post asking for photos of Chicago, and supply a cash prize as a reward. The winner would be voted on by the "likes" on the site.
As a result, the innovative marketing campaign landed Dream Town Realty more than 4,000 new likes for its own Facebook page, Inman News reported. And that total took place in only one month, faster than anything the firm had ever seen before. While the Facebook photo contest took work behind the scenes, at its core it was a concerted effort at marketing. Clients were reached out to by the company, and other Facebook users gained awareness from the contest.
Facebook - and social media as a whole - is an effective marketing strategy because of its broad appeal and easy application. Dream Town Realty generated leads from its photo contest, which goes to show a Realtor doesn't have to be promoting foreclosed houses and other properties to get attention. Instead, outside-the-box thinking works as well.
Courthouse Retrieval System provides property data, mortgage records and much more for any real estate professional. This information is crucial to successful marketing and lead generation.
Other successful lead generation techniques
While Facebook and social media make for great lead generation tools, they aren't they only way for Realtors to do it.
Staying connected is a major plus for any professional, and one way to do that is by calling through a current database, according to RealEstateCareerMentor.com. Past clients can quickly become recommendations, so it might pay off for a real estate agent to call just to check in.
In addition, regular legwork pays as well, the news source noted. This means a Realtor may want to go door-to-door handing out flyers and building relationships. The best agents are able to be professional and down to earth. The more people can put a face behind the brand the better, so they understand the Realtor on a personal level.