Real estate agents have a lot of unique, creative tools at their disposal. From great information like real estate records to mobile devices and technology, any agent can take steps to set themselves apart from the pack.
However, just because a real estate professional stands out doesn't mean that they should be a lone wolf. The industry itself is built upon good communication, and agents should always work together to sell properties and help clients. One way to do that while building a successful career is with social media.
Real estate agents should sell to other agents
When asked who their definitive customer is, real estate agents may be tempted to say homebuyers and sellers, according to RealEstate.com. On the contrary, the true answer could be other agents. Colleagues are responsible for sharing leads, tips and recommendations, and it will be easier to succeed in the industry by working together toward a common goal.
Therefore, social media can be the medium that allows agents to share and connect, the news source noted. The process has to be mutually beneficial, and one agent can't simply take without offering anything in return. The two main websites are Facebook and Twitter, and every real estate agent should have accounts on both.
In order to build a career using social media, Facebook is a good place to start. RealEstate.com explained that this site is perfect for networking, and each time another agent shares a contract they should instantly become a Facebook "friend." Agents should share each other's posts, so exposure can double right off the bat.
Additionally, agents should mention other colleagues when posting, so they are notified right away. That could act as a show of good faith, and perhaps even encourage other professionals to return some of that good will at a later date. This also doesn't have to apply only to fellow real estate agents. Facebook and social media as a whole work across all industries, so a home appraisal professional, inspector and lenders can all become valuable assets.
Courthouse Retrieval System provides expansive, accurate property data, mortgage records and more for all real estate professionals. A wealth of information can help agents grow and prosper within the industry.
Tips to use Twitter effectively
Just like Facebook, Twitter is an extremely valuable tool for all real estate agents. However, the site needs to be utilized properly in order to gain the most in return, and "tweeting" incorrectly can actually be a waste of time or even do some damage.
For starters, Twitter can be a great resource for linking to an agent's website, according to Nimble. This social media site has the potential to gain a lot of exposure, so adding in subtle directions back to a site can boost traffic quickly as well as broaden the demographic of visitors. With quality practices, agents can even sell homes via Twitter.
In addition, real estate agents should plan their content around a schedule, the news source noted. Roughly 80 percent of all tweets can be newsworthy, while the remainder can have a sales focus and good call to actions. The basics also have to looking great before an agent starts tweeting. The photo should be high-quality, and other features like a description and background need to be professional and informative.
Twitter isn't all about posting, either. Real estate agents should follow others in the industry, as well as reputable business leaders in order to build a creative network. This social media site can be shared on others, like Facebook, and agents should advertise that they now use Twitter in order to gain more followers.