To succeed and grow within the real estate industry, professionals should focus on one element in particular - social media. With a strong presence online, it will be easier to attract clients, share content and expand a following.
While talking about listings of foreclosed houses or promoting a new property could seem dull to some, resources like social media could spice up the conversation and open up new opportunities for real estate agents. These websites are hardly an option anymore. Instead, they are mandatory. Therefore, professionals should take a calculated approach in order to ensure their strategies are more "hit" than "miss."
How to capitalize on a digital world
The nature of social media is constantly evolving. New sites appear regularly, like Vine and Pinterest, with the old standbys of Facebook and Twitter still quite valuable within real estate. With all these options, professionals should make sure their content is at a high enough standard to attract more clients.
According to social media intelligence blog ViralHeat, building a strong online presence is easy with a few key tips. For example, pictures can make any strategy more engaging. Some sites, like Instagram, are designed solely as an image-sharing platform. Real estate agents could take advantage of this tool, and post photos of homes for sale. These can also be shared on sites like Facebook and Twitter. More people are likely to share images than words between other users, which means interest could spread quickly.
When real estate agents do decide to write something, it should be short and sweet, the news source noted. This is because many people have short attention spans while on social media. However, this doesn't mean the content should lack personality. A conversational tone can help, as could engaging figures, statistics and infographics.
Overall, social media should be a resource to make friends, and users should remain consistent across all sites, ViralHeat explained. This means real estate agents could talk to others online, build relationships and share their content. As long as the audience is understood, building a strong social media presence will be easier.
Courthouse Retrieval System can help, as well. With a large, comprehensive collection of real estate property records, mortgage records and much more, real estate professionals can gain the knowledge they need to excel in the industry.
The tools that can make social media work
Just having social media sites doesn't mean that real estate agents can manage it all properly. This is where other useful resources come into play, according to RIS Media. A number of additional tools exist that can simplify social media, and open up more options for professionals.
For instance, Sprout Social is a management tool that can take several sites, like Facebook and Twitter, and organize the data in one location. This way, users can respond quickly with little hassle. Another resource is Buffer. This can track information about one's audience, which makes posting targeted content a breeze. After using Buffer, an agent's tweets and posts will be sent out at optimal times.
Regardless of content, whether it be listings of foreclosed houses or photos, real estate professionals should utilize social media to build a strong following in the industry.