When it comes to social media, few sites are as useful as Twitter. This tool is used by millions of people across the world, and it can be a simple way to send out quick bursts of information and reach a large audience quickly.
A real estate agent could send out tweets about foreclosed houses or other properties, include links to listings, blogs and websites, and provide a personal flavor to an otherwise professional persona. These strategies are fantastic assets for all real estate professionals, but the questions remain - what is the best way to use Twitter, and are the tweets being read?
How to tell Twitter is working
Twitter can feel odd at times, without a clear way to tell if each individual tweet is being looked at by the correct audience. With Facebook, it can be easy for people to "like" a post and comment right back, but with Twitter the process may be a little more vague.
However, Twitter does have its own set of metrics, according to Sue Koch, contributor to Inman News. It is free to use - all a person has to do is log onto Twitter Analytics with their regular username and password. Then, a whole wealth of information will be available to them.
To get started, a real estate agent should look at demographics, Koch explained. This statistic can show who is following. For instance, if there aren't any investors, those tweets about foreclosed houses could be going to waste. In simpler terms, an audience may be primarily female, which could require a different approach than for an all-male crowd.
Better yet, an agent can figure out where their followers live. With a geographical breakdown by state and country, Twitter highlights exactly where people are located. Ideally, the biggest population will be located exactly in the region the professional works in. If not, a new Twitter strategy may be in order. This valuable resource can be the perfect compliment to any social media campaign.
With a comprehensive collection of mortgage records, property data and much more, Courthouse Retrieval System provides crucial access to information for any real estate professional. Armed with this level of knowledge, improving a social media strategy could be an easier task.
Tips to improve Twitter
Twitter can be a way to gain real estate leads, according to Angie Perez, in a blog post for NJ Real Estate. With some practical tips and best practices, anyone can build a following and start to use this social media site to its full potential.
Naturally, the easiest place to start is with a name. Perez explained that someone involved in real estate should include their profession in their username - for example, the world "Realtor." This can lead to more followers, and also let people know that a person will most likely tweet about a specific industry.
The content of the tweets is perhaps one of the most important aspects. Real estate agents should always talk about open house dates, success stories for other property sales, market news and links to other sites. Professionals can use Twitter to share and connect, as well as demonstrate value to many different people.