The Internet can be one of the most valuable tools for a real estate agent - or it could be the worst. This is partly due to the large number of consumers online, and these former, current and potential clients all have something to say about one's services.
An online recommendation can actually make or break a successful real estate professional. Most people turn to the web, for good or bad, when they are searching for a job or product. And the words of fellow customers often carry a lot of weight in these forums.
Therefore, it is crucial that all real estate agents take the time build a quality portfolio of online recommendations and reviews, in order to demonstrate a knack for the industry and other positive qualities that can bring in more customers.
Provide valuable content for clients
For most consumers today, the Internet is something that is constantly used. How does a person know what restaurant to eat at? Where to shop for clothes? The answers to these questions are typically found on sites like Yelp or Urbanspoon, according to MarketWatch.
However, there is still a void of information when it comes to real estate. If a person wanted to browse a list of local real estate agents with a specialty of foreclosed houses, they might have a hard time finding what they're looking for. In that case, it can be up to the professional themselves to build the perfect online portfolio to help potential clients get what they need.
More people are turning to the Internet to find their real estate agents, the news source noted. Even so, there aren't a lot of sites dedicated to quality reviews from former clients. This is why building a good online portfolio is so important - an agent with one will set themselves apart from the pack quite quickly. Some Realtors may have a set experience in one field, but not in another. Buyers might not know this, and often move forward with the first professional they talk to, instead of seeking other opinions. An agent with a strong online presence can stand out from the crowd, and potentially draw in a larger client base.
Courthouse Retrieval System offers a comprehensive collection of mortgage records, property data and much more for all real estate professionals. This in-depth information could be exactly what an agent needs to build the ideal online portfolio, and always receive positive reviews from former clients.
Online recommendations make a difference
A large number of online reviews makes a real estate agent easier to find, according to Tracy Weir in a blog post for eight11.com. Unique user feedback is great for search engines, so when another person types in "real estate agent," that professional's name has a better chance of popping up.
However, bad reviews do happen, Weir noted. Thankfully, even these can be valuable. A negative word here or there can add more value to those positive ones, and prevent anyone from thinking recommendations are fake or staged. Overall, agents should take the high road and always remain professional. A wealth of feedback is much better than no feedback whatsoever.