A real estate agent needs to be able to sell - and that goes for their personal image, their skills and services, and the properties themselves. Without good marketing, it will be much harder for professionals to attract potential clients, convert those leads and start improving the business.
Thankfully, there are plenty of keys to successful real estate marketing. This aspect of the industry can cover a lot of ground, from writing great advertisements to sprucing up a personal blog. Overall, each step along the way will help the real estate agent get more attention and hopefully bring in more customers.
How to write an advertisement
One major part of selling homes is the advertisement. A great real estate agent can market all properties well, from foreclosed houses to brand new homes. With this skill in their repertoire, it will be much easier to garner attention for all of those listings.
According to the Charlotte Observer, the first step to a strong real estate ad is the opening line. It has to grab the person's attention, while also saying exactly what the home for sale is. For example, it helps to highlight positive features, like what style of house it is. Also, how many floors, bedrooms or bathrooms are worth noting. After the first line, the real estate agent should bring up the good qualities of the neighborhood, like whether or not the property is close to schools or major highways.
Most importantly, the agent should always talk about the home in a positive light, the news source noted. Attention-grabbing adjectives are a must, like "cozy," or "luxurious." Potential buyers have to be interested in the house in order to call, and the first step toward that goal is a well-written ad. At the end, the agent should list their contact information and multiple ways to get in touch, either via telephone or email. The easier it is to follow up the better.
Courthouse Retrieval System offers real estate professionals easy access to a large collection of information, like mortgage records and property data. This can be the perfect compliment to any marketing strategy.
Fix up a personal blog
The personal aspect of a real estate agent's business is just as important as the corporate side. According to Agent Image, professionals should avoid hard selling on the blog. If the content is full of sales pitches and all about the product, it can detract from the other writing on the site.
In addition, real estate agents should use catchy headlines. The title can bring in more readers, and they must work well in conjunction with the actual blog posts. The same goes for the photos and captions. These elements have to be chosen with the content in mind, and each should work together to provide the best user experience. Perhaps most importantly, real estate agents should remember to keep the posts short. Concision is the best strategy, and the reader should be able to figure out what the point of the post is quite quickly.