It can be hard to get back in the swing of things after the holidays. This is especially true for real estate professionals, some of whom may have seen the housing market slow down during the colder winter months.
However, now can be the perfect time for some simple changes to help boost the business well into 2014. January isn't only for personal resolutions, and a real estate agent can make a few related to the business as well. From reviewing finances to creating a better social media presence, the start of a whole new year provides a great opportunity for anyone looking to get ahead in the profession and fix any problems that were common throughout 2013.
To kick everything off, real estate agents should take a look at these four New Year's resolutions to help succeed within the industry:
1. Check over finances
Money can be really hard to hold on to, and this is certainly true for real estate professionals. According to the ActiveRain Real Estate Network, the business needs a financial check-up as much as a Realtor needs a personal one.
For starters, a credit card statement should be closely analyzed, ActiveRain noted. Anything that hasn't been used in months should be cut out, as should everything that hasn't resulted in business growth. Believe it or not, there are a lot of little ways money slips away. In addition to the credit cards, a real estate agent should also tidy up his or her contact database. Lead management is a must for a great new year, and it starts here. A well-organized contact list will mean an easier time evaluating business and increasing clients as 2014 wears on.
2. Make sure to network
Networking should be near the top of any real estate agent's list of New Year's resolutions, according to ActiveRain. This could include holiday parties, going door-to-door and talking via social media.
There should always be time to learn about the industry, whether it be about foreclosed houses, new construction or other hot items. Real estate agents can take the time to discuss current events with peers, and reach out to past colleagues in an effort to stay connected and drum up additional business. This strategy is one of the best ways to learn about client preferences, and another professional may have better insight into one particular niche. After this step is done, it may be useful to simply hit the streets and start talking to people, handing out fliers and increasing public awareness about one's services.
Courthouse Retrieval System can be a vital asset to any real estate professional. With easy access to a wide range of information, from mortgage records to property data and much more, success in the industry may be easier to come by.
3. Create a better website
The new year can also be the perfect time to build a bigger online presence, according to Placester. Few things are worse than an outdated website, and clients may be tempted to do business elsewhere simply because of this fact. Therefore, a site must have great search integration, be connected to social media, and have an exciting, attractive design.
If this is achieved, it will be easier for clients to find a real estate agent with a web search, and anyone using social media may be tempted to click over and see what all the fuss is about.
4. Take advantage of mobility
Going mobile is a major trend in 2014, Placester noted. Nearly everyone owns a smartphone, and many more use tablet computers. Mobile marketing is going to become a big part of real estate. In order to take advantage of this trend, real estate professionals should consider mobile advertising, a specific website for these users and additional videos.