How real estate agents can create better blog posts

Real estate agents already have their hands full, from meeting with clients, checking listings, chasing leads and countless other duties. However, there is help available - in the form of a blog.

Real estate agents already have their hands full, from meeting with clients, checking listings, chasing leads and countless other duties. However, there is help available - in the form of a blog.

Once a professional starts posting, they'll have around-the-clock assistance online. That means anyone who finds their blog will be provided instant value, and may be tempted to call the next day to learn more. In order to capitalize on the many benefits, each post has to be of a certain quality. That way, a real estate agent will keep the Internet working in his or her favor for years to come. 

Try to keep posts timeless
While industry news is valuable to a certain clientele, it will quickly become out-of-date. In few professions is this more true than real estate, where fluctuations are constant and the market shifts at a moment's notice. Therefore, it can be beneficial to write in a more timeless manner.

Jeff Dowler, a California-based real estate agent, wrote for ActiveRain that there are plenty of reasons for putting timeless posts up on a blog. Most importantly, everyone should be using this strategy, even if they haven't started to already. These types of posts are valuable because potential clients can find them at any time, from the moment they are posted until years later. That should equal additional website traffic and a booming business, all for a one-time writing session. What's more, timeless posts also demonstrate quality industry knowledge, and they are also flexible and versatile. 

In addition, real estate agents should use these posts in many different ways, Dowler explained. For instance, they can be linked to market reports, or other forms of social media, like a YouTube video. They can be shared with buyers and sellers and mixed in with a variety of other marketing tactics. Either way, timeless posts can be used over and over again, constantly providing value to the client and the real estate agent.

Courthouse Retrieval System can be a perfect complement to any marketing strategy. With easy access to mortgage records, property data and much more, real estate agents will have all the information they need to write fantastic blog posts and expand their business.

Blogs demonstrate industry knowledge
A blog post is constantly out there online, putting in work for the real estate agent, according to Teresa Boardman, a contributor to Inman News. It is important to remember that these are for consumers, even if the topic is all about the industry. And, the overall goal is to demonstrate knowledge and show potential clients that professionals know what they are talking about.

Blogs can sputter because real estate agents aren't putting in fresh content day after day, Boardman explained. Results often take a while to materialize, so it is worthwhile to be patient. The direction also depends on the target audience - like investors interested in foreclosed houses - the location, interests and business goals. Topics can include neighborhood stories, personal anecdotes, conversations with other professionals, hobbies, tips, tricks and plenty of other creative ideas. 



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