Staying relevant is important for any professional, regardless of industry. This idea is even more vital for real estate agents, who have to build new clients while staying in touch with the old ones at the same time.
A relatively simple way to do that is with a newsletter. These help agents stay in touch with clients and leads, while remaining visible across the industry. That means they'll constantly be on the minds of people interesting in homes, while providing value and creative content. That's a win for everyone involved, but to pull it all together a few key tips and tricks should be remembered.
What goes into a newsletter
There are a number of elements - and options - for real estate agents looking to create a fun, exciting newsletter. Most importantly, these tools can be great ways to build business and attract clients, and they should be part of any professional's repertoire.
Matthew Collis, marketing manager at IXACT Contact, wrote for Inman News that a newsletter should provide information of value to its readers. It can't sound like advertising, and people have to want to read it for reasons of entertainment. The more value is provided by the content, the easier it will be for real estate agents to build trust and credibility. Better yet, they'll come across as experts in their fields, and that could get a discussion going which might lead to a new client.
In addition to value, a newsletter should grab the readers' attentions, Collis explained. It can't be boring to read, and that could mean it has catchy images included, a professional layout and well-written content. It should even be in conversational tone, so it doesn't feel like reading a textbook. A friendly writing style is ideal, so everything is simple and easy to understand.
An effective newsletter is just one part of the real estate profession. Great agents will want access to a wide range of information, like mortgage records and property data. Courthouse Retrieval System can provide that, so a trip to the local courthouse isn't a necessity anymore.
Ideas that could make up a great newsletter
Thankfully for any real estate agent interested in creating a newsletter, there are a lot of topics available to write about. Professionals should look to cover a wide range of ideas, so readers constantly have something worth reading month after month.
According to Realtor Magazine, the first place to start is with industry news. This could range from market updates and new construction to design tips and trends and how to budget for a new home. Overall, this category is all about helping people buy, sell or maintain real estate. Household ideas can also be beneficial, such as energy-saving tips and seasonal home care. Real estate agents understand a lot about houses, and they can pass this knowledge on to others.
A newsletter can also be the perfect time to share a little personal information, the news source noted. Many clients past and present will be interested in these stories, from recent travel to career milestones and hobbies. All of these items could be the perfect addition to any newsletter.