In today's digital age, nearly every real estate agent has a website, and for good reason. Ideally, creating one should be a simple and affordable task.
However, it is not that easy. A fantastic website requires some hard work and a little ingenuity, but they are definitely worth the time. Pulling it off will equal financial success and quality online marketing, but missing the mark will mean money wasted. Thankfully, there are a number of ideas out there for any real estate professional looking to create a popular website.
In order to get started, here are four simple ideas to craft the perfect real estate website:
1. It all starts with a little research
Real estate professionals should do their research, according to an Inman News infographic shared by contributor Seth Price. The first place to start is with a domain name, and that can depend on the location of the business or the target audience itself. It has to be optimized for local search, so the people who find it are in the right region in the first place. It can't be too long, full of hyphens and confusing spellings. A simple domain name that clearly defines what the site is about and where the professional is located will do just fine.
2. Build an attractive layout
After the domain name is chosen, it is time to pick a layout. This is another extremely important step, and the design can either be customized or based on a template. A custom one will cost a lot of money, while the pre-set option tends to be cheaper. On the home page, the real estate agent should have his or her logo front and center, alongside navigation links and social icons. The site should be easy to get around, and a clear sidebar for recent posts can be extremely helpful to visitors.
3. Focus on the client, not the real estate agent
According to Next Level Solutions For Real Estate, a website design firm, a successful site is about the visitor, not the real estate agent. In most cases, people who stop by don't really care about the professional. Therefore, their needs have to be addressed first and foremost. Useful information has to be easy to find, including real estate listings and other original content.
Creating a quality website will be easier with great information. Courthouse Retrieval System removes the need for a trip to the local courthouse, and provides access to property data, real estate property records and much more.
4. Don't forget about the graphics
While text makes up a large amount of a real estate website, it is important not to forget about graphics. These have to be used in moderation, as a complement to other content on the site. For example, photos of the community and listings are great, but everything doesn't need an accompanying image. A healthy balance here will lead to an attractive website, which should help drive up traffic and bring in more clients.