Men, women approach homebuying differently

It may help to pay attention to the behavioral patterns of men and women, and tailor a marketing strategy to appeal to the perfect demographic for the location.

Real estate agents have it tough to begin with. Buyers and sellers are a unique bunch, often bringing creative suggestions and far-out demands to the table, all with an expectation for immediate success.

Therefore, professionals have to be on the top of their game in order to please everybody. And, this task may be a bit more challenging than it already seems, thanks in part to recent survey findings that highlight the difference men and women have when it comes to homebuying. Gender appears to be one more trait that real estate agents have to take into consideration, especially when pulling out all the stops for a client.

Once client preferences have been established, it is time to get started. It may help to pay attention to the behavioral patterns of men and women, and tailor a marketing strategy to appeal to the perfect demographic for the location.

Methods change based on gender
There comes a time when all clients fall in love with a house. This "one" property can be anything, from foreclosed houses to brand new construction, either incredibly cheap or out-of-this-world expensive. In most cases, the job of serving the buyer's best interests and selling them their dream house falls on the shoulders of the real estate agent. 

A recent Realtor.com survey highlighted the differences that men and women approach this process with, and how these two genders move forward with homebuying once they've fallen in love with a property. 

"We conducted the survey to see how searching for 'the one' in real estate correlates to searching for 'the one' in love, and we found that they are very similar," said Barbara O'Connor, chief marketing officer at Realtor.com. "Buyers have to evaluate crushes based on turn-ons and turn-offs and whether the home is in their league, so they often find themselves spending a good amount of time checking out their crush online."

For women, 41 percent responded that the home they had a crush on was out of their price range, compared to only 30 percent for men. In addition, more women were drawn to outdoor living spaces, while men also enjoyed garages and curb appeal.

Finding the perfect property that both men and women love is tricky. Access to the proper information can help, such as the expansive database of mortgage records, warranty deeds and much more provided by Courthouse Retrieval System. As a result, real estate professionals no longer have to travel to the local courthouse to sift through documents.

Client communication can provide a boost
Regardless of the demographics of former clients, real estate agents should always find ways to stay in touch. Doing so can be an extremely valuable way to help new buyers and sellers, and it will also shed some light on the preferences people have when looking for properties. 

David Krichmar, a contributor to the National Association of Realtors, wrote that one way to get this process started is with e-newsletters. Email marketing can be an ideal strategy to reach a wide range of people, and it is often the easiest way to stay in touch with every client. Better yet, a newsletter provides a lot of information for readers, and it means that they'll keep the professional in the back of their mind until the day they actually decide to move.

In addition, real estate agents should take advantage of social media. Sites such as Facebook, Twitter and LinkedIn can be great methods to stay connected, and they are cost-effective to use. A personal touch here can improve every aspect of the business, and it will allow professionals to better learn about their clients' preferences, hopefully making it easier when it comes time to help in the future. 



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