Real estate agents have a number of exciting tools, tricks and resources when it comes to marketing. However, one underused method for a while now has been the real estate video.
A short clip can be exactly what a professional needs for a variety of reasons, either with marketing their personal brand or promoting a client's property listing. And, above all else, it can be an extremely cost-effective way to reach a large number of people quickly. In today's industry, consumers are living on their mobile devices and computers. Many watch countless videos daily, and there is no reason why some of those can't be related to real estate.
With that in mind, here are some tips and tricks to get the most out of a real estate video.
Build a diverse portfolio
One of the most important things to remember about real estate videos is that there is more than one type. Taking advantage of all of them can be a perfect way for a professional to market themselves.
For starters, Keller Williams Realty recommended the "trailer," or a short clip that introduces the real estate agent. Topics to cover here should include why the professional got started in the industry, what they can offer clients and what their niche is, such as foreclosed houses. Even better, the video can include a short interview with one or two former clients. Another useful type of video real estate agents can use is called the "informational." This is a clip where the agent can shed some light on an industry topic and clarify commonly-asked questions that homebuyers and sellers often struggle with. Filming these can be a great way to showcase expertise in the field.
In addition, Keller Williams Realty also explained that videos can capture the community in which a professional works. To do so, it can be beneficial to go around and interview residents, small business owners and other locals. Once online, this type of film can show potential clients the positive qualities of the location, hopefully motivating them to start looking for a house.
Regardless of what type of video a real estate agent chooses, they'll need high-quality and in-depth information. Courthouse Retrieval System can provide that, with access to mortgage records, property data and much more.
Pick the right videographer
The quality of the video is just as important as its content. This is why it is vital that a real estate agent determine if they have the skills to film it themselves, or if another professional should be brought in.
According to Kathryn Royster, a contributor to Inman News, hiring a pro should begin with a few simple questions. To begin, ask about their definition of video. Some people consider this a slideshow of still images, while others want to acquire actual footage. Better yet, ask about their ideas for a listing video. Where do they want to film? The answer should include all of the key areas in a house, from the kitchen and bathroom to the exterior and bedrooms. Skipping one of these locations won't help out clients.
Once a real estate agent finds their perfect partner, they can begin creating ideal videos to boost a marketing strategy.