Most real estate agents understand the big players in the social media game - Facebook, Twitter and LinkedIn - but there are a number of other sites that can be exactly what a marketing strategy needs to become more effective.
One of those sites is Instagram. This is one of the fastest-growing social media platforms out there, and users are piling up in every part of the U.S. and the world. With that said, it makes sense that real estate professionals who wants to reach new clients could use Instagram to their advantage. There are numerous tools for businesses on the site, and given its wide range of users and its ease of use, it is one of the perfect tools for the real estate industry.
However, there are still some tips and tricks that can take Instagram to the next level, once an initial profile has been created.
The positives of Instagram
The beauty of Instagram is how it can be tailored to suit a variety of needs. Real estate professionals with a number of specialties and experience levels can benefit from the site, and all it takes is a free profile and a little bit of know-how.
Justin Levitch, a contributor to Inman News, wrote that this photo-sharing site is great for those clients who want to see behind the scenes. People care about the subtle nuances of the industry, and agents can capture images of the house before it is listed, the neighborhood it is located in or nearby features and attractions. Better yet, professionals can take photos of their happy clients after a deal has been made, in order to demonstrate to others what could potentially be awaiting them.
In addition, Instagram has recently rolled out a new feature - the video. Using the mobile application, real estate agents could film short video tours of homes, according to Levitch. The time limit for these tops out at 15 seconds, which can be perfect for clients with short attention spans. Quickly scan through each room, and the goal here is to get people interested to ask more questions.
Courthouse Retrieval System can be a perfect partner for any real estate professional. Instead of traveling to local courthouse to sift through countless documents, agents can find exactly what they need online in a comprehensive database of mortgage records, warranty deeds and more.
Take advantage of Instagram
Instagram is just like any other social media site in the sense that it brings its own set of rules and etiquette, according to Brena Swanson in an article for HousingWire.
For starters, real estate agents who want to get the most out of this site shouldn't be afraid of hashtags, she noted. This tool can help clients find what they're looking for. Good words to hashtag include "Realtor" and the city the home is in. In addition, professionals should make sure their photos are high quality. Images taken with an actual camera - not a phone - can be uploaded to the site as well. The better the picture, the more positive feedback it could get.