The life of a real estate agent can be one filled with ups and downs. In fact, many times throughout the year it seems like business dries up and sales will never turn around. This past winter was one such time for many professionals, and thankfully it appears that this trend will turn around during the spring.
However, real estate agents do have a number of tricks and tools in order to generate leads and survive a slow period during the year. Finding creative ways to attract clients and create new business can be exactly what is needed to earn money, achieve success and grow as a professional. Above all else, the Internet is the ideal tool for this industry, and there are a number of websites and resources out there to drum up fresh leads.
Always be on the lookout
There is never a bad time throughout the year to try to earn new clients, especially when sales are going strong. Taking this strategy can create a safety net for when things do start to slow down, but coming across too strong could cause this plan to backfire and prevent a professional from finding any potential clients.
Karen Fiddler, a California-based real estate broker and contributor to ActiveRain, wrote that the best way to generate leads online is to create familiarity while not sounding too pushy. Essentially, this means establishing a rapport with the person on the other end, and understanding that they may not be interested in buying or selling at this precise moment. Instead, they could just be performing some research. A professional should be there to help them along, so when they do decide to take the plunge that person is who they think to call.
Fiddler recommended reaching out with a few emails first. The best way to go about this is to avoid the hard sell right off the bat, and instead simply discuss real estate and see where the person is at in the process. Then, it may be best to check in later and see if they came across any ideal properties. If they have, it could be time to suggest going to check them out. Once they are comfortable with the relationship, it will be easier to help them buy or sell.
Courthouse Retrieval System can also be a valuable asset during this process. Real estate professionals need access to high-quality information, and a comprehensive database full of mortgage records, warranty deeds and much more can provide that.
Take advantage of Craigslist
In addition to the email approach, real estate agents may be interested in Craigslist when it comes time to generate leads. Shannon O'Brien, a contributor to RealEstate.com, wrote that many professionals have gotten positive results by listing homes and trying to connect with clients on this website.
Step one is to create an account, O'Brien noted. The best part is, it is free and simple. Then, the real estate agent can pick a target market to focus on. Narrowing down the search is better than casting a wide net, because it allows a professional to come across as an expert and it avoids wasting time trying to cover too much ground. For example, it might be smart to choose foreclosed houses, and only list homes in the greater Detroit area.
Most importantly, real estate agents cannot disappoint their customers. The listing on this website has to be full of information, including clear descriptions and images. The worst thing a person can do is not respond to any client requests. Always be prompt getting back to people, and make sure the answer is in line with their initial question, or else they may never come back for more.