Social media is a fantastic resource for many different industries, thanks to its versatility, widespread audience and scope. For real estate professionals, sites such as Facebook, Twitter and LinkedIn are some of the best out there to reach potential clients, foster collaboration and expand a business in a cost-effective and efficient manner.
It doesn't matter whether the housing market is booming or struggling - with social media, real estate professionals will always have a way to connect with others in the industry. In fact, mastering these online skills can be one of the best ways to withstand a tough financial time, and veterans have learned to use social media wisely.
In order to capitalize on these websites, here are a few ways in which real estate professionals are using social media:
Use social media for marketing
Marketing can get expensive. However, with social media on board, a strategy can quickly become much more affordable. Facebook, Twitter and other sites all have a lot of users, so that means a ton of potential clients are out there waiting.
According to Mashable, the goal of any real estate professional is to attract buyers and sellers. With social media, this task is now easier. To get started, a profile page customized to the business should be created on as many sites as possible. This has to be tailored to fit the company's style and mission. For example, if the agents focus on a niche, like foreclosed houses, this expertise should be highlighted in the profile itself.
In addition to drawing in buyers and sellers, social media can be used to showcase industry knowledge, Mashable noted. Without a Facebook or Twitter account, it may be challenging to share listings, open houses and other showings. Using those sites, however, can make spreading the word much simpler. The best part is that lead generation on social media is only the first step. Once a person makes contact, these sites also offer a wide range of possibilities for scheduling and follow-up meetings to further pursue a sale.
Understanding the ins and outs of social media requires an in-depth knowledge of the housing market. Using property data, mortgage records and other pieces of information from Courthouse Retrieval System, real estate professionals can take advantage of these tools and grow their businesses.
Always have a strategy
A great social media presence requires a strategy. Real estate professionals have to know what their goals are, where they are headed and what they want to get out of these websites.
Katie Lance, CEO and owner of Katie Lance Consulting, wrote in an article for HootSuite that consistency is key to a sound social media strategy. Ideally, real estate professionals will be able to post on a regular basis, and they can't just pop in once in a while and expect results. In fact, many social media sites allow posts to be scheduled in advance, so it can only take a few minutes in the morning to have the entire day planned.
Above all else, real estate professionals have to understand that social media requires the same effort as other marketing aspects. So, they should take posting as seriously as phone calls, email and the other elements that are commonplace in the industry.