Real estate agents have a hard job in front of them. On a daily basis, they are tasked with finding the perfect house for each one of their clients, and that means figuring out which home features are the most appealing. Unfortunately, the answer to this question can change depending on who is talking.
In today's real estate market, there are a number of different design options for a house. Trends range from open floor plans and bold colors to energy efficiency and outdoor spaces. While there are overarching themes, certain buyers always have their own preferences in mind. With that being said, real estate agents may want to figure out some of the most popular design trends of the day, and learn how to market home features to all types of potential buyers.
Saving money is a priority
While many homebuyers don't see eye to eye on what they want in their new house, there is something that many people can agree on - saving money. When it comes to real estate, the best way to do this is through energy efficiency.
According to St. Louis-based Coldwell Banker Gundaker, green living has now become extremely popular for today's homebuyers. For example, kitchens have to have Energy Star appliances, windows must be more efficient and amenities must be friendly to the environment. All of these changes often bring a large price tag up front, but can combine to create long-term savings.
"A series of small, simple changes really add up in terms of energy savings and can be very attractive to homebuyers," said Jim Dohr, president of Coldwell Banker Gundaker. "Making your home eco-friendly is a great selling feature. Plus, you and the environment can benefit from the upgrades."
In addition to appliances and windows, Coldwell Banker Gundaker explained that low-flow bathrooms are a big plus. Ideally, efficient shower heads and toilets can limit the amount of water being used. The same goes for tankless water heaters. Added insulation throughout the property can also reduce the monthly utility bills.
In order to help a wide range of clients, real estate agents have to understand their markets well. Courthouse Retrieval System can help with that goal, thanks to a comprehensive database of mortgage records, warranty deeds and much more. Access to this information will allow a professional to learn everything there is to know about an area.
Value is a subjective concept
The problem with adding all sorts of home features is that figuring out what adds value is actually a subjective task. This issue could complicate the life of a real estate agent, especially when it comes time for the appraisal.
Hank Miller, Georgia-based broker and contributor to Inman News, wrote that buyers and professionals all have differing opinions about which elements truly add value. For example, some people may love a pool in the backyard, while others may instead value an in-law suite more. Instead of worrying about mismatching views on a house, agents should be concerned with the buyer. If the home works for them, then that is the most important part of the process.