There are a number of social media sites out there that real estate agents can take advantage of, from Facebook to Twitter and LinkedIn. However, these three big ones aren't the only sites there are, and other ones can provide significant value for any professional.
For example, one of the most useful social media sites out there today is Google Plus. This site isn't just for connecting with friends, it can also be a way for a real estate agent to build a following and reach out to a wide range of clients. On one hand, though, not a lot of professionals have experience with Google Plus. With that in mind, here are a few tips and tricks to take control of a local market using social media.
Social media helps reach clients
One of the hardest jobs of a real estate agent day in and day out is reaching new clients. Social media can simplify that task, and Google Plus is one of the best there is to connect to more people than ever before.
Mark Traphagen, senior director of online marketing for Stone Temple Consulting, told Realtor Magazine that Google Plus is incredibly misunderstood, and it is different than nearly all social media sites out there. A large network here can influence a wide range of people.
In addition, Google Plus shines with search engine optimization, Traphagen explained to Realtor Magazine. Thanks to Google's services, a website is easier to find than ever before, and high SEO can be held onto for months longer than with other social media services. Overall, this networking site will allow a real estate agent to position themselves as an industry expert and display that knowledge to more people than ever before.
The first step toward dominating social media is a great understanding of the local real estate segment. With Courthouse Retrieval System, professionals will have access to mortgage records, warranty deeds and much more information to further bolster their social media strategies.
How to capitalize on Google Plus
Once on Google Plus, real estate agents may want to pay attention to a few tips to ensure that they are getting the most out of the site. It provides a number of options, and using it in the right way can help connect with a large amount of potential clients.
For starters, real estate agents should find their target markets. Rebekah Radice, a contributor to Inman News, wrote that Google Plus allows users to identify which audience they want to locate. This could be homebuyers, sellers, other agents, investors or anyone else. Thanks to its search features, real estate agents can figure out where those people are spending their time on the site, which can help narrow down content to better appeal to these segments.
In addition, Radice explained the importance of Google Circles, a networking tool available via Google Plus. These features let users manage conversations surrounding one specific interest. A real estate agent can then create their own circle about the industry and post relevant content. Then, other users can join in.