The introduction of computers and the Internet forever changed the real estate market, and since then buyers, sellers and professionals have used these resources to connect with a wide range of people. Finding properties is easier than ever with these tools, and agents have to be well-versed in the details in order to succeed.
However, over the past few years a new, related trend has emerged - the mobile device. Now, the Internet is accessible via smartphones and tablets, and homebuyers have turned to these in order to share their listings. That means professionals have to as well, and the growing movement has permanently altered websites and digital marketing.
Real estate preferences have shifted
Since mobile devices have become so prominent, the behaviors and preferences of homebuyers and sellers have changed as well. As a result, real estate agents have to be willing to adapt in order to take advantage of these new trends.
According to a joint study by the National Association of Realtors and Google, gaining the attention of a home shopper is harder than ever thanks to the digital media culture in the U.S. To make things even more complicated, what was once popular only a month or two ago may now be outdated. People today use more than one device to find a new house, and they switch back and forth at a rapid pace. Television, newspapers, smartphones and computers all play a role.
With that in mind, real estate agents need a marketing strategy that is versatile. Access to in-depth information can help, and Courthouse Retrieval System offers a comprehensive database of mortgage records, warranty deeds and much more.
Mobility is a growing trend
Given the rise of mobile devices in real estate, there is a good chance a professional's current website is out of date. If this resource is sucking up some of the budget, that may mean it is time for a change.
Will Caldwell, a contributor to Inman News, wrote that going mobile is one of the best marketing steps a real estate agent can take today. Most clients use mobile applications, and taking advantage of these tools as well can be beneficial. Smartphones are ideal for meeting with clients, checking listings, closing deals and networking, among many other things. A professional who sticks only to a computer may be missing out on some serious opportunities.