The beauty of the Internet is its variety. There are thousands upon thousands of websites, tools, resources and time-wasters out there for people to find and cherish. There is also a vast network of professionals, out hunting for that next lead and that future client.
In the real estate industry, few methods are more effective than a quality website. A well-crafted, attractive page can bring in many new clients, and further help paint the professional as a leader in his or her field. However, there are plenty of ways a website could go wrong, so here are a few tips for real estate agents to avoid those problems and ensure they have produced an effective website.
A site should answer key questions
Unfortunately for many home shoppers, real estate websites are often lacking the needed information to be valuable. If this is the case, there is a good chance the person will have moved on to the next professional without giving it a second thought.
Marte Cliff, a real estate copywriter and contributor to ActiveRain, wrote that site visitors wonder several important things right off the bat. For instance, they care about who the professional is, where they are located and if they are a listing agent or a buying one - or both. While these may seem like obvious items to include, too many agents don't have this information prominently displayed on their sites. This should change. In addition, the website must convey why this person is more qualified than their competitors.
To provide value via a real estate website, agents need access to the best available data. Courthouse Retrieval System can provide that, with access to in-depth, accurate mortgage records, warranty deeds and much more.
A site should be easy to use
In addition to accurate information about the real estate professional, the website must include easy-to-use features and tools that allow visitors to find exactly what they are looking for quickly.
According to RealtyTimes, one of the best items to include in a site is search capability. A bar located near the top of the page will help users find posts simply, and that will make their time on the site much more enjoyable. Real estate websites can also provide industry-related features, such as a mortgage calculator or links to other resources, like listings.
Overall, a great site will be easy to use and provide value that potential clients are looking for. If it is lacking this, that could cause visitors to turn elsewhere for their news and information.