Social media is a favorite tool for many different people, from teenagers looking to chat with friends to major corporations. Websites such as Facebook can also be extremely beneficial for the real estate industry, and agents everywhere should incorporate this site into their current marketing strategy.
Facebook is useful in part because of its versatility. Real estate agents can log on and connect with a wide range of people, as well as demonstrate industry-leading knowledge about a subject and create a cost-effective marketing strategy. In order to achieve these benefits, here are some tips and tricks to get started.
Perform research via Facebook
Using social media to market a business and a professional requires some insight into user preferences. Thankfully, Facebook has several tools that can make that an easier job to accomplish.
Sue Koch, a contributor to Inman News, wrote that features on this social media site will allow real estate agents to find out how to maximize their audience and viewing potential. For instance, the "Pages to Watch" feature displays the performance of related accounts, showing the increase or decrease in likes. These pages might be able to provide useful ideas on how to grow followers. Looking at others can illustrate how often they post, what their readers are interested in, and how they share educational content and provide value.
In addition to a little bit of research, real estate agents will need to have an in-depth understanding of the housing market to bolster social media. Courthouse Retrieval System offers a wide range of information, from mortgage records to property data.
Combine social media with traditional marketing
Social media shouldn't stand alone as the only marketing for a real estate agent. In fact, using Facebook in conjunction with other tools can increase potential while remaining a cost-effective solution.
According to Mashable, social media sites should be linked on the professional's website. This way, visitors can follow it to a Facebook, Twitter or LinkedIn profile. Moreover, these pages can be shared via email marketing as well, allowing monthly newsletters and similar content to be sent out to a wide range of people. As an added bonus, sending out posts in several different ways allows for slight variations, such as a unique photo.
Overall, Facebook and social media are highly important parts of any marketing campaign for a real estate agent. Without these sites included, opportunities to grow and prosper could be missed.