Not every homeowner is eager to sell their property, and given the current economy, many people are worried that the financial conditions just aren't right to make a move. If this is the case, it could really hamper a real estate agent's business. In fact, they may struggle to motivate their clients to sell, and that could prove to be a real headache.
Thankfully, there are a number of simple solutions to help homeowners get over the hump when it comes to selling their properties. And, real estate agents that can perform this sticky task are often in a better position to grow and succeed in the industry. In order to accomplish this, here are a few tips and tricks to convince even the most stubborn seller that now is the time to act.
Become an industry expert
A real estate agent has to learn everything there is to know about the housing market. Becoming an industry expert will help bring in new clients and keep those people happy for a long period of time. As an added bonus, being the professional with all the answers can help hesitant clients sell their homes.
Josh Flagg, a California-based real estate agent, wrote on his blog that professionals have to demonstrate why they are so special. For example, the client must understand precisely why they are the right person for the job. Positive attitude, confidence and the know-how to back it all up can really get the job done. In addition, one of the first steps on the path toward success is being able to offer in-depth market research and analysis. This way, a real estate agent doesn't have to make decisions for the client, but they can provide them with all the information they need to make informed choices themselves.
Better yet, real estate agents will be able to work on their clients timelines, Flagg explained. They can then coordinate each step of the homebuying or selling process, and connect them with other professionals they need, such as home appraisal experts or home inspectors.
During this whole relationship, real estate agents will need access to the best available information. CRS Data can provide that, thanks to a comprehensive database of mortgage records, property data and much more.
Become a great communicator
In many cases, hesitant home sellers are afraid to move forward because they don't understand the nuances of the housing market. If this is the case, the best real estate agents can then demonstrate an in-depth understanding of the market and convince them to become more confident.
Wendy English, a contributor to Inman News, wrote that getting the word out about the housing market can be the best way to help those worried homeowners move forward. For example, professionals should take to social media to tell the story of the local real estate segment. Show that conditions are improving, share a story about a recent home sale that went wonderfully or discuss some popular housing trends. No matter what, though, private information should be kept personal and off of social media.
In addition to the Internet, real estate agents should take to the neighborhood to help their clients. Going door to door can be a great way to meet new people, as well as throw out a few invites to the next open house. Showing hesitant clients that large crowds have shown up at the last event can be an easy way to convince them that the market is ready for their listing. Most importantly, professionals have to remember that the best way to help clients is to be proactive.