In today's world of social media, real estate agents are faced with a high number of possible options. For example, one could go with Facebook, Twitter or LinkedIn, or it might be time to branch out and try something fresh - like Vine, Google Plus or Instagram. The beauty of sites such as these is that they allow a professional a forum to express themselves, and share valuable information that can easily attract new clients.
In fact, there is one other site that can achieve this goal perfectly - Pinterest. While this site is versatile, it really shines when it comes time to expand a marketing strategy. Here, real estate agents can "pin" photos, flyers, videos, links and much more for others to see, leading to increased awareness, added traffic and greater interest in an agent's listings - all positives.
In order to get started on Pinterest, here are a few tips and tricks for any real estate professional:
Use Pinterest to highlight marketing
Pinterest can be the perfect addition to any marketing strategy. Using this site, real estate agents can funnel people to a personal website or other listings, while providing value and interesting content at the same time.
This is what Lee Cuellar, a California-based real estate agent with Keller Williams Realty, found out. He told Realtor Magazine that Pinterest allowed him to show off his marketing, postcards and e-cards, because those items helped him generate the most interest in his business. He also pins videos of listings with links to his YouTube page and a headshot to provide a personal touch to this social media site. As an added bonus, Cuellar also uses Pinterest to highlight his niche - mid-century architecture.
Cuellar explained to Realtor Magazine that he heard other industry experts praise Pinterest's marketing abilities.
"They said to make it more of a destination," he told the news source. "I'd been using it as just another tool in the toolbox. I'm trying to get away from just sharing things solely on Facebook. … I hope by me pinning more, more people will come to my Web site."
Real estate agents who want to boost their social media strategies will need access to great information. With CRS Data, a trip to the local courthouse is no longer required. Instead, access mortgage records, warranty deeds and much more right online.
Don't be afraid to experiment
Another great reason to use Pinterest is because of its flexibility. Here, people can experiment and try new things, Dan Maloney, CEO and co-founder of marketing and analytics firm PinLeague, told InformationWeek.
Maloney explained to the news source that a professional should never be afraid to play around with what works for their brand. All sorts of content can be included on Pinterest, so it can often be easiest to simply guess what customers will like, and then judge the response. The easy-to-use design and affordability mitigate any negative effects of guessing wrong.
In addition, Maloney stressed that Pinterest should be used to go bold. It is all about the visuals on this site, so it can pay off greatly with bright colors and interesting content to stand out from the crowd. There will be plenty of other users online, so any little nuance can help reach additional customers.