Here in the U.S., real estate agents have long been using social media to become better professionals. Sites such as Facebook, Twitter and LinkedIn are great to reach out to potential and current clients, as well as other colleagues in the industry. However, there is another way social media has helped - more overseas buyers are finding property in the states online.
For a real estate agent, social media can be the perfect gateway between homes right here and buyers on the other side of the world. The simplicity and widespread use of Facebook and Twitter make it ideal for anyone, and without these tools many deals may never materialize. Even so, real estate agents have to be taking advantage of social media in the right way for it to all work.
Chinese buyers use social media
In China, many prospective real estate investors are hopping on social media to connect with real estate agents around the globe, according to Reuters. These tools have allowed buyers to spend thousands of dollars on properties, in some cases without ever seeing them first. For real estate agents, it can really pay off to have a comprehensive social media strategy that can appeal to potential clients both in the U.S. and abroad.
"Social media is immediate and familiar to the buyers, it's a way to connect people without formality and without introduction," Joel Goodrich, a San Francisco-based real estate agent, told the media outlet. "And then you have a little connection."
Reuters reported that social media sites in China are fueling investor activity here in the U.S. Better yet, these foreign buyers often use websites - and online communications with agents - to learn more about the residential neighborhoods they may soon be investing in. So, social media can be the perfect connection across the span of the globe.
Even with a relationship in place, real estate agents will still need access to vital information to best advise clients - both here in the U.S. and abroad. CRS Data can provide that, with a number of suites designed for real estate professionals, and an expansive collection of mortgage records, property data and much more.
Use social media to maintain a relationship
Social media doesn't always have to be used to close a deal. Instead, it can be a way to maintain a relationship over time, and keep a real estate agent in the minds of potential clients. This can work when dealing with foreign buyers or domestic ones.
According to SproutSocial, agents should use social media to go for the soft sell. For example, create postings that highlight the community. This way, followers online will always see the benefits of a certain neighborhood, and they'll have that location in mind when they finally do decide to buy. Overall, professionals should try to spread the word about properties on a consistent basis, but try to avoid being overly pushy. A welcoming, friendly attitude on social media can often provide the best results for any real estate agent.