In today's real estate industry, there are countless professionals, all spread out throughout the country, and each has their own niche, target audience and skill set. This just goes to show that the best real estate agents can find ways to set themselves apart from the crowd - and that includes crafting a unique personal identity.
Doing so will help a professional grow and prosper in the industry. A lack of a personal brand - or something that will highlight what makes an agent special and attractive to clients - can make finding success a much harder task. With that in mind, here are a few tips and tricks, as well as some real-world examples, to establish an identity and attract more business.
Don't be afraid to chart a new course
In the real estate industry, it can be easy to simply focus on the path already set by other professionals. Many people have found a strategy to reach out to potential clients and complete deals, so it can be tempting to try these same methods over and over again. However, in many cases, it is beneficial to chart a new course.
This is what Ryan Willhite, a California-based agent, did when she joined her mother's real estate company with her twin sister, according to Realtor Magazine. She found out that most new clients wouldn't view the sisters as their own professionals, preventing them from establishing credibility under the shadow of their mother.
In order to avoid this problem, Willhite tried several things, the news source noted. For starters, she improved her web presence. Using Twitter, Facebook and LinkedIn, she began pursuing leads on her own. Then, Willhite made sure to attend all possible industry events by herself, showing others that she didn't need her mother to become a respected professional.
Above all else, a budding real estate agent's path to success relies on quality information. At one time, this meant a trip to the local courthouse. Now, with CRS Data's wide range of suites, accessing mortgage records, property data and much more is easier than ever before.
Create target marketing
There are other ways for a real estate agent to forge their own identity as well. Bernice Ross, a contributor to Inman News, wrote that developing a personal brand is much easier with a sound understanding of a target audience. Learning as much about these people as possible will help determine a strategy and direction.
For example, Ross explained that emotions should be considered when crafting a brand. In most cases, buyers and sellers act using emotion instead of logic. A professional should highlight the positives of a property - and themselves - that focus on this aspect. Doing so may be beneficial. Most importantly, a real estate agent should showcase what makes them unique as an agent. Every person offers up a set of strengths, and these traits can provide quality results when searching for new clients and trying to forge a path through a sea of competitors.