Today's real estate market is constantly changing, with new trends, customer preferences and financial conditions appearing each day. For the professionals who are tasked with balancing all of this, it can become complicated quickly.
Take the website, for example. An agent may have spent hours crafting the perfect design and content for their page, only to see the rise of mobile technology render it obsolete. While it may seem like a headache to build a whole new site just for the users who will visit using a smartphone or tablet, there are a number of steps that are much easier than they sound.
In order to get started, here are a few tips and tricks turn any website into a mobile-friendly paradise:
Think about the details
When creating a website designed for mobile users, the goal is to build a page that is responsive, simple and attractive. According to Placester, this should go a little more in-depth than just picking a new theme.
For instance, one of the first things a real estate agent should consider when sprucing up a website is color, the news source noted. Picking something that is high-contrast will help users see the content inside and out - a major plus for people on their phones or tablets. In addition, it can be wise to limit the amount of features, navigation options and menu items on a page. For mobile users, clicking hundreds of times to find what they are looking for is an easy way to get them to leave. So, simple is better.
Above all else, Placester recommended that the media be tailored for mobile devices. Videos have to work, adjust to screen orientation and respond to touch commands quickly.
With a design in place, real estate agents can then turn their focus to content. With CRS Data, acquiring comprehensive information about the market has never been easier. With a database of mortgage records, warranty deeds and much more, a trip to the local courthouse is no longer needed.
Mobile can help attract clients
Mobile devices are the future of real estate. More people than ever before are shopping for homes on their smartphones and tablets, and that means real estate agents should have an online presence that works here as well as on a computer.
Marci James, a contributor to Inman News, wrote that an important feature to have on a mobile site is links to social media. Many people want to be able to switch quickly between these locations, and making it easy for them will help boost customer awareness and potentially increase the number of clients. Moreover, the easier to navigate, the better. Mobile devices present a smaller screen than computers, so it is important to make sure users know what they are looking at and where they have to click to get where they want to go.
Above all else, it is vital to remember that mobile devices are no longer a trend in real estate. Smartphones and tablets are here to stay, and a real estate agent who knows how to cater to all crowds is more likely to succeed.