When it comes to selling homes, real estate agents have a lot of tools and tricks at their disposal. There is the Internet, with resources such as social media, and more traditional measures, like postcards and newspaper advertisements. However, one of the most popular, growing trends in the industry today is video marketing.
While it is incredibly useful, not a lot of real estate agents are using short videos to sell properties. For those that are, however, they are finding success easier to come by. A quick clip of a home, the agents themselves or the neighborhood can provide fantastic value for a small amount of money.
With that being said, here are a few ways real estate professionals are using videos to get ahead, and some tips to get the most out of this type of marketing.
More agents turn to video marketing
Across the country, more real estate agents are starting to use video marketing as a way to find success in the industry. This type of media has become vital for many professionals, thanks to its versatility, affordability and value.
According to Pennsylvania-based newspaper The Morning Call, a number of local agents have started to take advantage of video marketing for their businesses.
"We found that potential buyers like the video better because you can get a sense of what the house looks like versus the stills," Barb Bottitta, a real estate agent with Keller Williams Real Estate, told the media outlet. "The sellers love it. We find we are getting more hits with the homes with videos. It's better for the sellers."
This trend has likely gained steam because of changing consumer interests, the news source noted. More people today want to see both videos and photos of properties, and real estate agents who can offer that are able to market more efficiently.
In order to fill videos with great content, real estate agents will need access to a wide range of information. With CRS Data, this is easier than ever before. Instead of making a trip to the local courthouse, professionals can access mortgage records, property data and much more using a wide range of suites and solutions.
Target a specific audience with video
Video marketing can be one of the best ways for a real estate professional to reach out to a wide range of potential clients, build a reputation in the industry and grow their business. However, creating the perfect clip still requires a few tricks.
For starters, Real Trends noted that a video should have a local focus. Narrowing down the scope to be more in line with the community is often a good idea. This is because a well-crafted film will paint the real estate agent as an expert in their field, and understanding the neighborhood can go a long way toward attracting more clients.
Once the video is created with a target audience in mind, it should be uploaded to YouTube. This site is one of the best out there for this type of media, and it has the most users and reach. So, putting a video up here will have the best chance of getting noticed.