Real estate agents often turn to social media to gain an advantage in the industry. Websites such as Facebook, Twitter and LinkedIn can be great ways to reach out to new clients, build a following and sell homes. However, these sites can often become cluttered and confusing, and that could lead to wasted time and missed opportunities.
To prevent that from happening, real estate agents should put in some effort to clean up their social media pages and make sure that their time online is being used effectively. Otherwise, it can be easy to get off track and lose sight of the true professional goals. In order to make this happen, here are a few pieces of advice to keep using social media to its true potential.
Scan through friends, followers
On social media, it can be easy to quickly start adding new friends - and before too long, a news feed or timeline will be full of random people and useless bits of information. While this can be merely an annoyance in one's personal life, a real estate agent must have accounts that are tailored to their professional needs.
Sue Koch, a contributor to Inman News, wrote that agents should check out their friends on Facebook and identify miscellaneous people. For starters, delete random accounts and hide posts that don't provide any true value. Cleaning up a timeline or news feed can be a great way to still network with people, but at the same time prevent their posts from masking the truly important ones.
Social media can become much more effective with access to mortgage records, property data and more information online. Thanks to CRS Data's wide range of suites and solutions, this is easier than ever before.
Don't waste time online
In today's fast-paced society, it doesn't take a lot of effort to be online for hours each day. For real estate agents, this isn't exactly the best thing. Instead, they should find ways to maximize their time spent on social media.
Scott Newman, a blog contributor to Realtor Magazine, wrote that professionals only need slightly less than 10 minutes a day on social media. By creating quality accounts and establishing a presence, much of the work is already done ahead of time. He noted that staying online for an extended period doesn't provide great returns - it can actually prevent an agent from helping clients buy and sell real estate.