Real estate marketing is both a broad and complex field, and professionals that are tasked with reaching out to new clients, promoting existing listings and growing their exposure often face a long road ahead of them.
Thankfully, real estate marketing can be made much easier with the use of videos. Not only does this strategy work with selling homes, but it will also be a serious benefit to agents who want to brand themselves and connect with a wider audience. With that in mind, a video can turn the tough goal of effective marketing into a simpler proposition.
In order to get started, here are a few tips and tricks to use videos for a real estate business and sell more homes in the process:
Use videos to showcase things other than listings
A real estate video doesn't have to be restricted to the home itself. In fact, filming many other things related to the industry can be just as helpful when it comes time to sell properties - and this method is both cost-effective and efficient.
Kathryn Royster, communications coordinator for HouseLens and contributor to Inman News, wrote that videos can increase a professional's visibility and bring in more potential clients at the same time. In addition to filming the home for sale, agents may want to shoot the community instead. Buyers care just as much about the neighborhood as they do about the home, so taking the time to highlight positive qualities - such as nearby parks, streets and shops - can be extremely beneficial. Or, the video can focus on the local schools, even including interviews with teachers to showcase the quality of these educational institutions.
In addition, Royster recommended the agent biography as a good use of the real estate video. The personal side of the business is incredibly important as well, so agents may want to take some time to film themselves talking. In just a few minutes, it will be possible to discuss qualifications, services, experiences and niches. Posting this video to YouTube or other social media sites will increase its exposure, and allow a professional to demonstrate the positive qualities they bring to the table.
Creating effective real estate videos requires access to in-depth information. Thanks to CRS Data's numerous customized suites and solutions, this isn't hard to come by. Instead of making a trip to the local courthouse, get mortgage records, warranty deeds and much more right online.
Videos make selling homes simpler
The use of a real estate video to sell a home can make the entire process much simpler for real estate agents. According to MSN Real Estate, this is a growing trend that has gained popularity across the country over the last several years.
"It generates more people that might be interested," Terry Burger, of Atlanta-based Re/Max Unlimited, told the news source. "And I believe that these videos can get the sellers more money."
Tara-Nicholle Nelson, real-estate broker and attorney, explained to MSN Real Estate that videos are an extremely strong form of marketing. She added that more people online are searching for this type of media than anything else.
Moreover, the best real estate videos are short and sweet, the news source noted. Agents should highlight only a few of the best features of the property when filming it, and keep the pace fast so that the viewer doesn't get bored. Most importantly, the film has to look good. So, professionals should make sure there is plenty of light, and they will also want to keep any music, special effects or gimmicks out of the video. This way, it will be all about the home instead.