The landscape surrounding social media is constantly changing. It seems that each day, real estate agents have a whole new world to explore and take advantage of, and with the evolving times there are plenty of great ways to connect with clients and grow as a professional.
Twitter is one site that has expanded rapidly since its inception. Now, a profile here as the ability to connect with a massive amount of people all over the world, and its easy features and affordability make it an ideal resource for real estate agents everywhere. Recently, Twitter underwent another shift, and its new elements provide even more opportunities for its users.
In order to capitalize on the many benefits of social media sites such as Twitter, here are a few tips and tricks that any real estate agent could use:
Take note of Twitter's changes
Twitter has once again changed its layout and functionality, and that means a whole bunch of new features that are worth checking out. Fred Griffin, a Florida-based real estate broker, wrote in ActiveRain that some key alterations have made the site even more focused on imagery.
For real estate agents, this can be good news. Griffin explained that the profile picture has been enlarged, as has the header. Due to these changes, users should take a look at these two photos and make sure they are as big as possible. A professional headshot up front and center can be a great first impression for visitors to a real estate agent's profile page.
As an added bonus, Twitter has also changed the layout for followers, Griffin noted. Instead of the old list, it is now set out in a board style. Thanks to this switch, it is easier for users to check out followers and learn information about them quickly. For real estate agents, this will save time figuring out who is worth following back and who isn't.
Taking advantage of social media requires access to in-depth, high-quality information. Real estate agents can utilize CRS Data's many suites and solutions to simplify the process and remove the need to travel to the local courthouse. Instead, get mortgage records, property data and much more right online.
Plan ahead to use Twitter
In addition to a comprehensive understanding of the local housing market, real estate agents will also want to create a sound strategy for social media use, especially when Twitter is involved.
Rebekah Radice wrote in an article for Maximize Social Business that setting clear goals will make it easier to improve marketing and connect with potential clients. The first thing on the list should be the target audience. While trying to appeal to everyone is admirable, it is often better to narrow the focus and pick one group. Figure out what these people are interested in, and tailor tweets and other activity around this. Ideally, this will inspire more activity and keep the number of followers on the way up.
In addition, real estate agents should take the time to set a clear schedule for social media use. Radice explained that in some cases, it can be best to actually outsource this work. While these sites are affordable, they are also time consuming. A set amount of time must be committed each week in order to get the best results, and if that goal can't be met, bringing in more help will be beneficial. With a comprehensive focus on social media use, professionals can connect to wide audience, share ideas and help existing clients sell or buy their homes.