Getting the word out about a new home for sale can be one of the most challenging aspects of a real estate agent's job. Unfortunately, there is a lot of noise to cut through before the listing reaches its intended audience. Due to this problem - and others - professionals may want to find creative solutions to stand out in the crowd and become a better salesperson.
Thankfully, there are a number of effective steps to pull this off. The Internet provides a vast amount of resources for the real estate industry, and new technology has emerged that can provide a needed boost to any stagnating marketing campaign. In order to get started, here are a few simple tips and tricks to help get a listing noticed faster.
Determine how the listing will be shared
Once a listing has been created, it is time for the real estate agent to get it out there. There are several ways to go about this, and making the right choice depends on the home's qualities - its location, size, condition - and the target audience for the property itself.
According to Realtor Magazine, professionals can either market a listing for free or pay to have it hosted on another site. Despite the choice, many real estate agents opt to save the money here and spend only a small portion of their marketing budget promoting listings online.
On the other hand, Jean Plourde, of Massachusetts-based Keller Williams Realty Showcase Properties, is one agent who dedicates a large chunk of change to online marketing, especially when highlighting listings.
"I would not be spending that money if it didn't work," Plourde told the news source. "The old days are gone. People have to accept technology. When I have a listing, my goal is to sell that property for the seller, [so] I want it to be everywhere."
Realtor Magazine pointed out the value of spending a little of the budget to get a listing on another website. For example, some sites carry a significant amount of weight in the real estate community, and having properties there can bring in a large number of reputable buyers - good news for any agent.
In addition, professionals will need access to a vast array of information when creating strong listings. With CRS Data's wide range of suites and solutions, it has never been easier to acquire mortgage records, property data and much more.
Narrow down a niche to sell homes
A great complement to a dedicated marketing budget is a concise understanding of a target audience. Establishing a niche - such as foreclosed houses - can help appeal to the right clients and ensure that the listing is noticed by the parties who are most likely to buy.
Bryan Wilde wrote in an article for the Udemy Blog that too many real estate agents spend time trying to connect with a wide range of people. They look to grow their influence and territory without first thinking about their potential clients, and this can lead to missed opportunities. Instead, the best strategy would be to focus on a smaller area at first, get established and build a reputation as an industry leader. As an added bonus, this can also cut down on competition and prevent a real estate agent from trying to battle with numerous other professionals over clients.
Moreover, this narrow focus is a great way to get listings noticed. Picking foreclosed houses, for example, will bring about a set type of property buyer. It is easier to gain interest this way rather than trying to cast a wide net over a greater area.