Today's housing market is full of new trends, shifting consumer preferences and interesting technology. While some real estate agents may not be up-to-speed on all the new trends in the industry, one could have a significant benefit for professionals: the QR code.
So then, what exactly is the QR code? Drick Ward, a Virginia-based Realtor and broker associate, wrote in an article for ActiveRain that these pieces of technology were originally designed for the automotive industry, and they allow easy communication of data with an increased chance of accuracy. As a result, they can be applied to many different businesses, including real estate.
Ward explained that QR codes are designed so that users can scan them with their smartphones, which then leads to a link to a website. While this is a great main function, it isn't the only course of action when QR codes are involved. For example, adding such a code on an open house invitation will let the person scanning quickly add the event to their personal calendar. QR codes can also be customized even further, making them a great asset for the real estate industry.
Above all else, real estate agents should be willing to integrate new technology and other trends into their profession. Adopting something like QR codes can be a great way to appeal to more clients, and it can also be a cost-effective way to streamline marketing. However, great information is still needed to back this up. With CRS Data's wide range of suites and solutions, it is easier than ever to access mortgage records, warranty deeds and much more, without ever making another trip to the local courthouse.
Think outside the box
Real estate agents who integrate QR codes into their business now have many options for use. According to Tech Savvy Agent, some options can provide immense value to potential and existing clients alike.
For instance, agents may want to put codes on their lawn signs, the news source noted. People today want to learn as much as they can before talking to a person, and scanning a QR code will direct to a website with all the in-depth details about the property. In addition, a code can be attached to a business card - and scanning it will lead the person to a video of the agent. In this clip, the professional will explain who they are and what makes them great.
Thinking outside the box when it comes to QR codes can be a fantastic way to appeal to clients and grow as a real estate agent.