People care about their social media accounts, for better or for worse. In a corporate atmosphere, a page can be a great way to connect with other people and improve the bottom line, but it can also prove to be a distraction and a time-waster.
Therefore, the best professionals know how to balance the pros and cons of social media. While a sound strategy takes time and effort, spending too many hours online can take away from other valuable aspects of the business. For real estate agents, it can pay off to be cool and popular on social media sites such as LinkedIn, but not at the expense of getting out and meeting with clients.
In order to balance a quality social media strategy, here are a few tips and tricks for any real estate professional to maximize time on LinkedIn:
Check out new features
There is a new feature on LinkedIn that could throw a wrinkle into how professionals use the site. Called "How You Rank," this update shows users exactly where they fall in relation to other connections online in terms of popularity.
Lindsay Listanski, social media manager at Coldwell Banker Real Estate, wrote in an article for LinkedIn that this addition has the potential to be both a positive and a negative. For example, people today care deeply about how they are perceived online. Having such a clear metric could lead to distractions - and placing too much value in one's online "popularity." On the other hand, it will also increase focus on the people viewing the page, which is a good thing for professionals.
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Create a group
While the new LinkedIn feature will certainly shed some more light on page views, there are other ways professionals can grow a following online. On this social media site in particular, creating a group can be a smart choice.
According to digital marketing and creative agency FusionFarm, a LinkedIn group for a business is a great place to hold industry-related conversations. For instance, in a group users can talk about trends, issues, home listings and much more in one central location. Real estate agents can discuss things that are valuable to potential clients, such as behind-the-scenes details of the housing market. Any posts in the group will be beneficial to both homebuyers and sellers and real estate professionals.