The real estate newsletter can be the perfect compliment to a professional marketing strategy, or it can be a waste of time and filler for the recycling bin. The difference comes down to the content, and the best real estate agents know how to make a newsletter that provides immense value to its readers.
Thankfully, this is easier than it may seem, and pulling it off can equal increased clients, better sales and more respect in the industry. With that in mind, creating the perfect document to send out to residents can be a beneficial step for any real estate professional. In order to do just that, here are a few tips and tricks to create a great newsletter.
Make sure a newsletter provides value
The most important part of the newsletter comes down to its content. It can't be filler, and it must include information that is valuable to those reading it. Joe Manausa, a Florida-based real estate agent, wrote in an article for ActiveRain that his newsletters are full of great material.
According to Manausa, too many newsletters today are a waste of time - and many are basically spam. To avoid this problem, he set out to create a newsletter that was the exact opposite. To do so, he decided to include his market research in each issue. The information he gathered for his existing clients and colleagues was something that many other people wanted to read as well. This focus on in-depth content was exactly the kind of value people were looking for.
Across the country, real estate agents can access a high level of information quickly, without making a trip to the local courthouse. Thanks to CRS Data, acquire mortgage records, warranty deeds and much more right online.
Get a budget in order
While what is included in the newsletter is incredibly important, real estate agents won't be able to create one each month if they don't budget their time and money. Planning ahead comes down to asking a few key questions.
According to Market Leader, agents must determine whether they want a print or email newsletter. Both options have pros and cons. For instance, mailing a hard copy looks more professional, but readers often have to be on an existing mailing list in order to look it over. Print newsletters can also hang around for a while, be passed on or stored on a table. On the other hand, email is cheaper, but many readers assume any such attachment is purely spam.
Given these issues, the correct answer comes down to budget and audience. Depending on these factors, choosing one or the other may become clear.