Real estate agents have a wide range of potential marketing strategies available to them. There is the blog, emails, newsletters, postcards and many more. However, one such method - the video - can provide a great benefit to professionals, all at a low cost.
Turning to videos as a way to connect with clients is a smart choice. A short clip can be perfect for the real estate industry, thanks in part to its dependence on visuals, and a film could be a personal introduction, tour of a property or a walk around the neighborhood, just to name a few ideas. Even with all the benefits that come along with making a video, many real estate agents don't turn to this medium when revamping their marketing strategy. And, that could be a mistake.
Even so, it is understandable. Many people are camera shy, and talking to an audience is a less-than-desirable thing to do. In order to overcome those issues, here are some simple ways to be more confident on camera.
Stay behind the camera
It may seem obvious, but the easiest way to avoid being shy on camera is to stay behind the scenes. While this strategy may not work for many other industries, it can certainly be successful in real estate.
Stephen Schweickart, founder, CEO of VScreen and a contributor to Inman News, wrote in an article that there are many types of videos that can be effective without a real estate agent front and center. For example, someone else on the team could be the lead, or that duty can rotate between members of the company. Or, a professional can be brought in for a price. While these are all viable options, there is another that can have a serious positive impact on a marketing strategy: the community video.
According to Schweickart, this option is perfect for real estate. In such a clip, the focus will be on the neighborhood of the listed home. Agents can interview local business owners, tour the block and provide highlights of nearby attractions. Even better, other homeowners can be interviewed and asked about what makes the location so special - providing a first-hand and customized look into how life would be for potential homebuyers.
No matter the choice, a marketing strategy needs to be bolstered with in-depth information. Instead of heading down to the local courthouse, use CRS Data's many suites and solutions to acquire real estate records, property data and much more, right online.
Keep making videos
For the camera-shy real estate agent, the idea of making a film for clients can be nerve-wracking. If this is the case, one of the best strategies to overcome this fear is to simply jump in to the deep end.
According to Forbes, becoming more confident on camera takes practice. Skipping out on this vital marketing element won't lead to any positive benefits, and instead the easiest way to get better is through repetition. So, agents should be willing to make a short clip each week, or several times a month. This content should have as much emphasis as traditional blogs or other methods, so customers are getting a wide range of materials on a regular basis.
Above all else, practice really will make perfect. Forbes explained that professionals should avoid being overly critical of their content. Instead, skip out on massive re-dos and let them be. It can also help to host them on a social media site, like YouTube. Here, it is possible to talk with viewers in the comments and receive feedback. This level of input can be a boost to confidence and provide guidance on future videos.