Real estate professionals have a wide range of tools and resources available to them on a daily basis. Thanks to new technology and emerging trends, there are increasingly exciting ways to help clients buy and sell properties. In today's market, more real estate agents are turning to one specific segment of technology: mobile devices.
A recent survey conducted by the National Association of Realtors found that new, mobile technologies are finding their way into more real estate businesses across the country. As a result, Realtors have creative and effective opportunities to connect with clients and boost their sales.
Mobile tech shifts the industry
The rise in mobile technology has given way to a drastically different real estate industry. According to the NAR survey, millions of dollars are spent each year on this type of gadgets and tools, providing professionals a new way to get in touch with clients.
In fact, real estate brokers invested a median of $1,410 on technology for their businesses, NAR reported. The most popular new device is anything that helps Realtors get work done on the move, such as smartphones and tablets. What's more, 29 percent of the survey respondents indicated that they wanted to get one of these devices in 2014. Even with this added emphasis on technology, it is still important for professionals to maintain a more intimate connection with their clients.
"Technology has transformed the way Realtors do business, but in real estate, being high tech can never come at the expense of being highly accessible," said Mark Lesswing, senior vice president and chief technology officer at NAR. "Advances in smartphones and social media have made it easier for Realtors to stay in touch with their customers, but maintaining a strong, personal relationship with clients is still at the heart of the business."
Being able to provide value is one way to do that. With CRS Data, real estate professionals can access mortgage records, property data and much more, without an extended trip to the local courthouse.
Use technology to be more accessible
As technology becomes more commonplace in the real estate industry, agents must make sure their new devices allow them to be more accessible - not remove them from the real world.
According to Business Insider, technology has the capacity to improve accessibility. One key reason why is because everybody can get their hands on the newest device out there, including customers. The goal should then be to figure out the best way to use all of these gadgets. Agents can take advantage of cloud computing to share and store data, or they can rely on devices to search for information faster than ever before.
Ideally, the end result will be an improved customer experience. Homebuyers and sellers today have access to a lot of information already, so the agent's job then becomes providing something of value that goes above and beyond what they can get on their own. Professionals should depend on their mobile technology to provide answers to the tough questions exactly when clients ask.