The life of a real estate agent is full of ups and downs. In this industry, it can be tough to maintain clients and keep business booming, especially as the housing market and the economy go through seasonal fluctuations.
Thankfully for professionals, there are a number of steps that one can take to ensure that sales are a constant year-round. Most importantly, real estate agents should be wary of several common mistakes that can derail an entire business quickly. In today's marketplace, many people slip up in the same spots - and that can provide some direction on how to avoid those issues and grow a client base.
For starters, here are a few things that real estate agents should never do:
Lose focus on organization
One of the most valuable traits of a professional is organization. Even so, a high number of real estate agents lose sight of this, and the end result is often a lack of clients and slipping sales.
Matthew Collis, a contributor to Inman News, wrote in an article that many agents store employee information in a variety of sources. This can be a problem because it is then challenging to reach out and contact these people at a later date. For example, data could be spread across phones, computers or paper documents, all stored in many different locations. Instead, agents should get this information in one central source so it is easy to access.
In addition, this lack of organization could cause professionals to make another mistake: losing contact with past clients. Once the transaction ends, it is best to stay in touch via monthly newsletters, email marketing or other strategies, Collis explained.
In order to do this, agents will need access to a wide range of information. With CRS Data's many suites and solutions, it is easier than ever before to get mortgage records, property data and much more. Now, a trip to the local courthouse is no longer needed.
Forget to act professional
Real estate agents have a fairly unique job. They can interact with clients on a daily basis, get friendly and provide crucial advice to homebuyers and sellers. This intimate level of interaction may actually lead to one more common problem: a lack of professionalism.
Alisha Alway Braatz, a contributor to Inman News, wrote in an article that too many agents forget to dress appropriately on the job. Even if the client may seem like a friend, it is best to appear as formal as possible. In addition, a high number of agents also write unprofessional correspondence. For example, it is important to remember to use correct punctuation at all times, especially in emails. Exclamation marks should be used sparingly and random words should not be capitalized.
This level of professionalism can go a long way for a real estate agent. In today's market, it is best to find a healthy balance of friendship and leadership, so all clients know that their best interests are being attended to.