Over the years, the real estate industry has turned to new and creative ways to photograph listings and neighborhoods. Naturally, the business lends itself to imagery, as a great snapshot of a home can be the difference between a quick sale and stalling on the market. Recently, a new trend has been drones - as these unmanned aerial vehicles provide a fantastic viewpoint for filming and photographing real estate.
However, drone use has hit a snag, as the legal dispute over federal regulations has hampered use and put the implementation into the real estate industry on hold. Even so, professionals should still prioritize photography when trying to sell homes, so it can be worthwhile to look into other options as drones get placed under the microscope.
Flying drones illegal in eyes of FAA
The use of drones in the real estate industry provides a number of options for professionals, but at the moment its commercial applications are deemed illegal by the Federal Aviation Administration, according to The Des Moines Register. If caught, agents may be fined upward of $10,000. In order to address these issues, the FAA has been trying to define small drone use and implement a number of rules, but progress has been slow.
Even with the legal problems, many professionals are still using drones to photograph real estate, the media outlet reported. Court cases against the FAA's ruling have been favorable for real estate, as some judges believe that the ban isn't legally enforceable. As a result, many people aren't concerned about the potential for fines and are out using drones regardless.
"There's a cool factor," Bill Knapp III, co-owner of Ironwood Homes Inc., told The Des Moines Register. "There is something about being able to see things from the sky that people are really enamored with. This allows us to do that with HD-quality video."
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Use photos to sell properties
With or without drones, real estate agents should take the time to ensure their photography is fantastic. Armed with high-quality imagery, it will be easier to sell homes and reach out to more clients.
According to The Wall Street Journal, this can be achieved in several ways. For example, all photos of real estate should be bright. Dark snapshots are unattractive, so agents must lighten up the space ahead of time. In addition, more photos are always better than less. Only one image on the listing is a red flag, so professionals might want to take pictures of each room from multiple angles. Get the clutter and junk out of there, and showcase the beauty of the space.
Overall, finding creative ways to photograph real estate is important. While drone use is risky at the moment, it shows that professionals are willing to think outside the box when it comes to marketing strategies.