The real estate industry is constantly shifting, with new devices, gadgets, tools and statistics emerging on a regular basis. For the professionals who have to navigate this climate on a daily basis, it can be challenging to stay up-to-date with these trends.
However, one specific aspect - mobile devices - has made it easier to buy and sell properties, both for real estate agents and clients. The rise of smartphones, tablets and related applications now mean that people have access to information on the go, plus they can share and store data easier than ever before. Now that nearly everyone has some sort of device nearby, real estate agents must make sure they are up to speed with this part of the industry.
Clients want to be engaged
Today, real estate clients want to be engaged with the process. They want to know what is going on at all times, from the moment they start working with their agent to right when the home closes. Therefore, professionals should turn to mobile devices to simplify that process.
Marci James, a contributor to Inman News, wrote in an article that there are several tools that agents should want to use on a daily basis. For starters, it may be smart to create quality property websites, including virtual tours. These pages are perfect for clients to check out listings and even go in-depth into the property, all online. However, they should also be set up for mobile users. This means working with a platform that is designed for phones and tablets, so the page loads to fit any screen.
In addition, James recommended that agents offer a mobile app for their websites. These will convert the information into a simple format for these devices, and many clients are looking for this feature when shopping for properties. With one created, users have to create an account to save searches, providing an instant lead and an easy way to reach out in the future.
No matter what, populating a mobile website with great content requires access to the best possible information. Thanks to CRS Data, it is now possible to acquire mortgage records, property data and much more right online.
Agents should use mobile devices as well
While creating a mobile website is important for clients, smartphones and tablets are incredibly important for real estate agents as well. According to The Washington Post, there are a number of apps out there that can help professionals stay up-to-date with the housing market.
For example, certain apps could make it easy to share information between clients and agents, the news source noted. If one party finds a great listing, a tap of a button can send that data to the other person. This will streamline the process and make it easier to find that perfect house.
"Buyers get an edge over the competition for homes because they can click on a house that's for sale and get all the available information instantly," Amy Cherry Taylor, Virginia-based associate broker, told the media outlet. "Buyers can hit 'share' to send to their Realtor, spouse or anyone else or hit 'contact' to get in touch with their buyers' agent."
Overall, mobile devices make for the perfect complement to any professional's marketing strategy.