Every real estate agent thrives on their clients, both during the homebuying or selling experience or after, primarily in the way of referrals. Without these important relationships, it would be much harder for a professional to maintain strong sales over a long period of time. Therefore, building connections with current clients is a valuable part of the process.
Thankfully, this can be relatively simple to do. While some agents may be concerned about connecting on such a personal level, this focus can lead to increased sales, more future clients and a stable business model. So, it is certainly worth the effort.
In order to do this, here are a few tips and tricks to establish quality relationships in the real estate industry:
Become a storyteller
The real estate industry is full of interesting anecdotes. Most professionals have that tale about how they sold that last house for $20,000 above the asking price and dodged a tricky seller along the way. Any of these interesting stories will intrigue existing clients, and agents should be willing to share.
According to Realtor Magazine, having a story can improve relationships. Weaving an exciting tale should be able to educate the clients, motivate them to take action and keep them hooked along the way. Most importantly, it will demonstrate that their agent knows their stuff. To know which story is right, professionals have to learn their audience. For example, if the buyer is looking at foreclosed houses, they should hear about that last time a distressed property turned into a redemption story.
In addition, Realtor Magazine explained that these stories can even be incorporated in existing marketing strategies. Agents may have newsletters, email campaigns or blogs, and posting about a great sale could help attract new clients. Most importantly, it will show all potential buyers and sellers that a professional is smart, savvy and skilled in the industry.
Storytelling isn't the only way to build client relationships. In fact, access to information can help boost sales quickly. With CRS Data's wide range of suites and solutions, it is easier than ever before to acquire warranty deeds, mortgage records and much more.
Be honest and open
Homebuyers and sellers are in a unique position. This process is complicated - not to mention costly - and that can make them nervous. So, it is up to their real estate agents to come in and offer support and guidance during this time.
Stronger relationships can come out of this if professionals remain honest and open, according to Mortgage Professional American magazine. If an agent maintains strong communication with their clients, including timely updates on the market, effective time management and other traits, it will be more likely that the person enjoys the process and recommends that agent to other people.
This can be achieved with a solid plan, MPA magazine noted. For example, professionals must email, call or meet with their clients on a weekly basis. Staying in contact and demonstrating a commitment to results will be a smart decision for all involved.