Mobile devices, social media vital for homebuying process

The homebuying process can be long, complicated and stressful for those involved. Today's real estate agents have to be able to help their clients navigate this tricky world, and that can mean learning the common ways potential homebuyers find properties. In fact, one of the most popular real estate shopping methods involves mobile technology.

The homebuying process can be long, complicated and stressful for those involved. Today's real estate agents have to be able to help their clients navigate this tricky world, and that can mean learning the common ways potential homebuyers find properties.

In fact, one of the most popular real estate shopping methods involves mobile technology. Smartphones, tablets and the Internet are everywhere now, and more people are using these devices to look up listings, research information and even decide on which real estate agent to use. So, professionals must be well-versed on these gadgets - and how clients are using them - in order to excel in the industry.

Use of mobile tech on the rise
Mobile devices have become even more prevalent across the country. In the real estate industry, this technology is perfectly suited to find properties and simplify what is traditionally a challenging process. 

According to the California Association of Realtors' "2014 Survey of California Home Buyers," the number of people using mobile devices and social media for homebuying is on the way up. For example, more than 75 percent of survey respondents used social media while looking for homes, an increase compared to the 52 percent reported in 2011. In addition, 91 percent noted that they used mobile devices at this time, either looking at comparable home prices, finding properties or taking photos of real estate.

Overall, this technology is changing how people interact with agents and buy homes. CAR explained that the popularity of using search engines to research real estate agents is down, now at only 50 percent of respondents instead of 68 percent in 2013. Instead, looking at Facebook is more common.

The Internet has helped make consumers more savvy. Real estate professionals have to keep up, and that means having access to a wide range of information. With CRS Data, acquiring mortgage records, property data and much more is simple thanks to many online suites and solutions. Now, a trip to the local courthouse is no longer needed.

Stay up-to-date with mobile trends
One of the best ways for real estate agents to help out their clients is to stay on top of the many ways in which they are using the Internet and mobile devices. That way, professionals can adapt their current strategies to be more in-line with consumer demands.

Scott Dixon, president of Network Communications, Inc., shared several tips to RealTrends about how to attract mobile homebuyers. For starters, he explained that most people search for prices, locations and amenities when looking online at homes. So, agents should make sure that information is readily available on their websites, listings or social media. Furthermore, it can help to link back to other sites as often as possible, so users can navigate the web with ease.

Above all else, Dixon recommended following the current trends. Any changes in how people use mobile devices may be beneficial, plus agents should keep an eye on their own results once they tailor their marketing strategies to be more up-to-date with how people use technology in the homebuying process.



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