The smartphone changed the way people do business. With its rise to prominence, it was easier than ever before to share information, communicate with other people and stay connected on the go.
Now, a new trend could have a similar effect on the real estate industry: Google Glass. These smart glasses are like the smartphones that have become so common across the country - a built-in computer displays information in front of the wearer's eyes, and the opportunities for businesses are mounting.
Google Glass catches on in real estate
While Google Glass is more of a niche product at the moment, it is starting to gain traction in the real estate industry. And, with its versatility and wide range of applications, it is easy to see why.
According to OPP Connect, this new technology has the ability to streamline property searches and share home and neighborhood tours, among many other uses. James Dearsley, a U.K.-based technology expert, explained to the news source about why demand is mounting for these glasses.
"I am seeing a lot of interest in the use of Glass in the property industry," Dearsley told OPP Connect. "Really there are two applications; firstly the augmentation of reality and the ability to superimpose images streamed through glass over the top of your general perspective - imagine seeing 3D buildings on skylines that aren't actually built yet - and the more general, and in my opinion more applied and relevant use for this moment, the live streaming of properties through a first person perspective."
In addition to Google Glass, real estate professionals should also be interested in comprehensive information. With CRS Data, accessing mortgage records, property data and much more can now be done online.
Google Glass can improve marketing
While Google Glass can be a unique way for professionals to showcase properties with potential buyers, it can also be a great method to improve marketing.
Dick Greenberg, Colorado-based real estate owner, wrote in an article for ActiveRain that this technology can sync with yard signs to share property information. For example, a person walking by on the street could pass a home for sale, and - if they are wearing Google Glass - will have all the relevant data transmitted to their glasses.
While this has its pros and cons, it highlights the potential of new technology. Where once the smartphone was innovative, now professionals are thinking about creative ways to connect with potential clients.